https://brandtree.org/company/adidasAcquisitions, divestitures and ownership changes involving Adidas.https://brandtree.org/deal/authentic-acquires-reebok-2022https://brandtree.org/deal/authentic-acquires-reebok-2022Tue, 08 Mar 2022 00:00:00 GMTAdidas sold Reebok to Authentic Brands Group for up to about €2.1 billion, having paid €3.1 billion for it in 2006. Adidas had been unable to grow the brand in fifteen years of ownership and wrote down its value repeatedly.