https://brandtree.org/company/alphabetAcquisitions, divestitures and ownership changes involving Alphabet.https://brandtree.org/deal/alphabet-acquires-fitbit-2021https://brandtree.org/deal/alphabet-acquires-fitbit-2021Thu, 14 Jan 2021 00:00:00 GMTGoogle acquired Fitbit for about $2.1 billion after a review lasting more than a year. The European Commission cleared it only against binding commitments not to use Fitbit health data for advertising and to keep rival wearables working with Android.https://brandtree.org/deal/google-acquires-nest-2014https://brandtree.org/deal/google-acquires-nest-2014Wed, 12 Feb 2014 00:00:00 GMTGoogle acquired Nest Labs for $3.2 billion in cash, buying a thermostat company founded by two former Apple engineers. The price startled the industry and marked Google's entry into hardware inside the home.https://brandtree.org/deal/google-acquires-waze-2013https://brandtree.org/deal/google-acquires-waze-2013Tue, 11 Jun 2013 00:00:00 GMTGoogle acquired the Israeli navigation app Waze for about $1.1 billion, keeping it as a separate product rather than folding it into Google Maps. Both apps still run side by side more than a decade later.https://brandtree.org/deal/google-acquires-youtube-2006https://brandtree.org/deal/google-acquires-youtube-2006Mon, 13 Nov 2006 00:00:00 GMTGoogle acquired YouTube for $1.65 billion in stock, twenty months after the video site was founded and while it still had no meaningful revenue. The price was widely criticised as reckless at the time.