<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Coca-Cola ownership changes · Brandtree</title><link>https://brandtree.org/company/coca-cola-company</link><atom:link href="https://brandtree.org/company/coca-cola-company/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving Coca-Cola.</description><item><title>Acquisition: Coca-Cola — BodyArmor</title><link>https://brandtree.org/deal/coca-cola-acquires-bodyarmor-2021</link><guid>https://brandtree.org/deal/coca-cola-acquires-bodyarmor-2021</guid><pubDate>Mon, 01 Nov 2021 00:00:00 GMT</pubDate><description>Coca-Cola paid $5.6 billion for the remaining stake in BodyArmor, its largest brand acquisition ever. It bought a sports drink built explicitly to attack Gatorade, giving Coca-Cola a credible competitor in a category PepsiCo had dominated for decades.</description></item><item><title>Acquisition: Coca-Cola — Costa Coffee</title><link>https://brandtree.org/deal/coca-cola-acquires-costa-2019</link><guid>https://brandtree.org/deal/coca-cola-acquires-costa-2019</guid><pubDate>Thu, 03 Jan 2019 00:00:00 GMT</pubDate><description>Coca-Cola bought Costa Coffee from Whitbread, its first move into a large hot drinks platform and its entry into physical coffee retail.</description></item><item><title>Acquisition: Coca-Cola — Topo Chico</title><link>https://brandtree.org/deal/coca-cola-acquires-topo-chico-2017</link><guid>https://brandtree.org/deal/coca-cola-acquires-topo-chico-2017</guid><pubDate>Sun, 01 Oct 2017 00:00:00 GMT</pubDate><description>Coca-Cola acquired the Mexican sparkling mineral water brand Topo Chico, which had a devoted following in Texas long before it was distributed nationally. The price was not disclosed.</description></item><item><title>Acquisition: Coca-Cola — Innocent</title><link>https://brandtree.org/deal/coca-cola-acquires-innocent-2013</link><guid>https://brandtree.org/deal/coca-cola-acquires-innocent-2013</guid><pubDate>Fri, 22 Feb 2013 00:00:00 GMT</pubDate><description>Coca-Cola raised its stake in Innocent Drinks to over ninety per cent, having first invested in 2009. The founders had built the brand on an explicitly independent identity, and the sale to a multinational was contentious among its customers.</description></item><item><title>Acquisition: Coca-Cola — Smartwater and Vitaminwater</title><link>https://brandtree.org/deal/coca-cola-acquires-glaceau-2007</link><guid>https://brandtree.org/deal/coca-cola-acquires-glaceau-2007</guid><pubDate>Thu, 07 Jun 2007 00:00:00 GMT</pubDate><description>Coca-Cola acquired Energy Brands, known as Glacéau, for $4.1 billion in cash, buying vitaminwater and smartwater. It was the company's largest acquisition to that point and a bet that growth would come from outside carbonated drinks.</description></item><item><title>Acquisition: Coca-Cola — Thums Up, Limca and Maaza</title><link>https://brandtree.org/deal/coca-cola-acquires-parle-1993</link><guid>https://brandtree.org/deal/coca-cola-acquires-parle-1993</guid><pubDate>Fri, 01 Jan 1993 00:00:00 GMT</pubDate><description>Coca-Cola bought the Parle soft drink brands on returning to India, having left in 1977 rather than dilute its ownership under foreign investment rules. It acquired the market leader instead of competing with it, and Thums Up still outsells Coca-Cola's own cola in India.</description></item></channel></rss>