<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Ferrero ownership changes · Brandtree</title><link>https://brandtree.org/company/ferrero</link><atom:link href="https://brandtree.org/company/ferrero/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving Ferrero.</description><item><title>Acquisition: Ferrero — Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Raisin Bran and Froot Loops</title><link>https://brandtree.org/deal/ferrero-acquires-wk-kellogg-2025</link><guid>https://brandtree.org/deal/ferrero-acquires-wk-kellogg-2025</guid><pubDate>Thu, 10 Jul 2025 00:00:00 GMT</pubDate><description>Ferrero agreed to acquire WK Kellogg Co for $23 per share in cash, which would move the North American rights to Corn Flakes, Frosted Flakes and Rice Krispies to the Italian family-owned group.</description></item><item><title>Acquisition: Ferrero — Blue Bunny and Halo Top</title><link>https://brandtree.org/deal/ferrero-acquires-wells-2022</link><guid>https://brandtree.org/deal/ferrero-acquires-wells-2022</guid><pubDate>Fri, 01 Apr 2022 00:00:00 GMT</pubDate><description>Ferrero acquired Wells Enterprises, the largest privately held ice cream maker in the United States, bringing Blue Bunny and Halo Top into a company known for chocolate. The price was not disclosed. It followed Ferrero's earlier purchases of American confectionery and made it a substantial frozen dessert business as well.</description></item><item><title>Divestiture: Ferrero — Keebler and Famous Amos</title><link>https://brandtree.org/deal/ferrero-acquires-kellogg-cookies-2019</link><guid>https://brandtree.org/deal/ferrero-acquires-kellogg-cookies-2019</guid><pubDate>Mon, 29 Jul 2019 00:00:00 GMT</pubDate><description>Kellogg sold Keebler, Famous Amos and the rest of its cookies and fruit snacks business to Ferrero as it concentrated on snacks and cereal. The seller entity later became Kellanova in the 2023 split.</description></item><item><title>Divestiture: Ferrero — Butterfinger, Baby Ruth and Crunch</title><link>https://brandtree.org/deal/ferrero-acquires-nestle-us-candy-2018</link><guid>https://brandtree.org/deal/ferrero-acquires-nestle-us-candy-2018</guid><pubDate>Sat, 31 Mar 2018 00:00:00 GMT</pubDate><description>Nestlé sold its United States confectionery business, including Butterfinger, Baby Ruth, Crunch and around twenty other brands, to Ferrero. Nestlé kept its confectionery businesses in every other market.</description></item><item><title>Acquisition: Ferrero — Thorntons</title><link>https://brandtree.org/deal/ferrero-acquires-thorntons-2015</link><guid>https://brandtree.org/deal/ferrero-acquires-thorntons-2015</guid><pubDate>Fri, 21 Aug 2015 00:00:00 GMT</pubDate><description>Ferrero acquired Thorntons for about GBP 112 million, taking a British chocolatier founded in Sheffield in 1911 whose shops had been closing for years as supermarkets took the trade. Ferrero closed the remaining stores and kept the brand on supermarket shelves.</description></item></channel></rss>