<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>L'Oréal ownership changes · Brandtree</title><link>https://brandtree.org/company/loreal</link><atom:link href="https://brandtree.org/company/loreal/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving L'Oréal.</description><item><title>Acquisition: L'Oréal — Aesop</title><link>https://brandtree.org/deal/l-oreal-acquires-aesop-2023</link><guid>https://brandtree.org/deal/l-oreal-acquires-aesop-2023</guid><pubDate>Thu, 31 Aug 2023 00:00:00 GMT</pubDate><description>L'Oréal acquired the Australian skincare brand Aesop from Natura &amp;Co for $2.525 billion, its largest acquisition. Natura sold to reduce the debt it had taken on buying Avon and The Body Shop, so one group's retrenchment funded another's expansion.</description></item><item><title>Acquisition: L'Oréal — Thayers</title><link>https://brandtree.org/deal/loreal-acquires-thayers-2022</link><guid>https://brandtree.org/deal/loreal-acquires-thayers-2022</guid><pubDate>Tue, 01 Nov 2022 00:00:00 GMT</pubDate><description>L'Oreal acquired Thayers Natural Remedies, which has made witch hazel preparations since 1847 and whose alcohol-free toner became a substantial seller after online skincare communities recommended it. The price was not disclosed.</description></item><item><title>Acquisition: L'Oréal — CeraVe</title><link>https://brandtree.org/deal/loreal-acquires-cerave-2017</link><guid>https://brandtree.org/deal/loreal-acquires-cerave-2017</guid><pubDate>Wed, 01 Mar 2017 00:00:00 GMT</pubDate><description>L'Oreal acquired CeraVe along with two other skincare brands from Valeant for $1.3 billion in cash. CeraVe had been developed with dermatologists around ceramides and was recommended by them far more than its advertising would explain, which is what made it worth the price.</description></item><item><title>Acquisition: L'Oréal — shu uemura</title><link>https://brandtree.org/deal/loreal-acquires-shu-uemura-2004</link><guid>https://brandtree.org/deal/loreal-acquires-shu-uemura-2004</guid><pubDate>Thu, 01 Jan 2004 00:00:00 GMT</pubDate><description>L'Oreal acquired shu uemura, founded by a Japanese makeup artist who created the first cleansing oil in 1967 after seeing how heavy studio makeup damaged actors' skin. Cleansing oil is now the first step of the double cleanse standard across Japanese and Korean routines. Only the year is documented here.</description></item><item><title>Acquisition: L'Oréal — Matrix</title><link>https://brandtree.org/deal/loreal-acquires-matrix-2000</link><guid>https://brandtree.org/deal/loreal-acquires-matrix-2000</guid><pubDate>Sat, 01 Jan 2000 00:00:00 GMT</pubDate><description>L'Oreal acquired Matrix, founded in 1980 by two hairdressers and selling colour and care products through salons at prices below Redken and Kerastase. Salon brands are sold to stylists rather than to the public, so their pricing and distribution work differently from retail hair care. Only the year is documented here.</description></item></channel></rss>