https://brandtree.org/company/marsAcquisitions, divestitures and ownership changes involving Mars.https://brandtree.org/deal/mars-acquires-kellanova-2024https://brandtree.org/deal/mars-acquires-kellanova-2024Wed, 14 Aug 2024 00:00:00 GMTMars agreed to acquire Kellanova for $83.50 per share in cash, which would add Pringles and Cheez-It to Mars Snacking and rank among the largest packaged food deals ever. The transaction required clearance in multiple jurisdictions.https://brandtree.org/deal/mars-acquires-kind-2020https://brandtree.org/deal/mars-acquires-kind-2020Sun, 01 Nov 2020 00:00:00 GMTMars took full ownership of KIND, having held a minority stake since 2017. The snack bar company had built its position on visible whole ingredients through a transparent wrapper, and its founder stayed on to lead it.https://brandtree.org/deal/mars-renames-uncle-bens-2020https://brandtree.org/deal/mars-renames-uncle-bens-2020Wed, 23 Sep 2020 00:00:00 GMTMars renamed Uncle Ben's to Ben's Original and removed the image of an elderly Black man from the packaging, after criticism during the 2020 racial justice protests that the branding drew on a servant stereotype.https://brandtree.org/deal/mars-acquires-vca-2017https://brandtree.org/deal/mars-acquires-vca-2017Tue, 12 Sep 2017 00:00:00 GMTMars acquired VCA Inc., the largest chain of veterinary hospitals in the United States, for about $9.1 billion including debt. Mars already owned Banfield, and the combination made the largest pet food company in the world also the largest provider of veterinary care.https://brandtree.org/deal/mars-acquires-iams-eukanuba-2014https://brandtree.org/deal/mars-acquires-iams-eukanuba-2014Fri, 01 Aug 2014 00:00:00 GMTMars acquired the IAMS and Eukanuba pet food brands from Procter & Gamble for about $2.9 billion, covering North America and several other markets. Spectrum Brands bought the European rights separately, so the brands have different owners by territory.https://brandtree.org/deal/mars-acquires-wrigley-2008https://brandtree.org/deal/mars-acquires-wrigley-2008Mon, 06 Oct 2008 00:00:00 GMTMars acquired the Wm. Wrigley Jr. Company for $80 a share in cash, financed in part by Berkshire Hathaway and Goldman Sachs. The deal created Mars Wrigley and made Mars the largest confectionery company in the world.