<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Purely Elizabeth ownership changes · Brandtree</title><link>https://brandtree.org/company/purely-elizabeth</link><atom:link href="https://brandtree.org/company/purely-elizabeth/feed.xml" rel="self" type="application/rss+xml"/><description>Acquisitions, divestitures and ownership changes involving Purely Elizabeth.</description><item><title>Acquisition: Ferrero — Purely Elizabeth</title><link>https://brandtree.org/deal/ferrero-acquires-purely-elizabeth-2026</link><guid>https://brandtree.org/deal/ferrero-acquires-purely-elizabeth-2026</guid><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><description>Ferrero agreed to buy Purely Elizabeth, a granola, oatmeal and cereal company founded in 2009 in Boulder, Colorado, which had more than doubled its sales in two years and recently moved into protein products. It follows Ferrero's purchase of WK Kellogg Co in 2025 and deepens a confectioner's push into American breakfast. No price was disclosed.</description></item></channel></rss>