{
  "asOf": "2026-09-24",
  "metrics": {
    "brands": 4641,
    "owners": 748,
    "owners_for_half": 179,
    "top10_share_pct": 7,
    "foreign_owned_brands": 1167,
    "foreign_owned_pct": 25,
    "changed_owner_12m": 90,
    "founded_before_1900": 319,
    "closed_deals": 302,
    "pending_deals": 12,
    "sources": 1315,
    "foreign_owned_pct_IT": 60,
    "foreign_owned_pct_GB": 59,
    "foreign_owned_pct_SE": 59,
    "foreign_owned_pct_ES": 57,
    "foreign_owned_pct_NL": 56,
    "foreign_owned_pct_DE": 47,
    "foreign_owned_pct_FR": 46,
    "foreign_owned_pct_NZ": 43,
    "foreign_owned_pct_FI": 43,
    "foreign_owned_pct_AU": 41,
    "foreign_owned_pct_CA": 40,
    "foreign_owned_pct_AR": 40,
    "foreign_owned_pct_MX": 38,
    "foreign_owned_pct_NG": 37,
    "foreign_owned_pct_CH": 35,
    "foreign_owned_pct_UA": 30,
    "foreign_owned_pct_US": 28,
    "foreign_owned_pct_EG": 25,
    "foreign_owned_pct_SI": 25,
    "foreign_owned_pct_DK": 23,
    "foreign_owned_pct_VN": 19,
    "foreign_owned_pct_MY": 18,
    "foreign_owned_pct_PE": 18,
    "foreign_owned_pct_ZA": 17,
    "foreign_owned_pct_CZ": 17,
    "foreign_owned_pct_BR": 13,
    "foreign_owned_pct_CO": 11,
    "foreign_owned_pct_CL": 10,
    "foreign_owned_pct_TR": 9,
    "foreign_owned_pct_CN": 7,
    "foreign_owned_pct_PL": 7,
    "foreign_owned_pct_IN": 6,
    "foreign_owned_pct_TH": 6,
    "foreign_owned_pct_JP": 5,
    "foreign_owned_pct_ID": 5,
    "foreign_owned_pct_KR": 3,
    "foreign_owned_pct_EC": 3,
    "foreign_owned_pct_KE": 2,
    "foreign_owned_pct_BD": 0,
    "foreign_owned_pct_PH": 0,
    "foreign_owned_pct_LK": 0,
    "foreign_owned_pct_IS": 0,
    "top3_share_pct_automotive": 48,
    "top3_share_pct_tobacco": 43,
    "top3_share_pct_pet": 37,
    "top3_share_pct_restaurants": 32,
    "top3_share_pct_travel": 30,
    "top3_share_pct_health": 27,
    "top3_share_pct_personal-care": 23,
    "top3_share_pct_media": 21,
    "top3_share_pct_home-garden": 14,
    "top3_share_pct_internet": 14,
    "top3_share_pct_home-care": 13,
    "top3_share_pct_apparel": 11,
    "top3_share_pct_beverages": 8,
    "top3_share_pct_food": 5,
    "brands_owned_unilever": 55,
    "brands_owned_mars": 42,
    "brands_owned_procter-and-gamble": 38,
    "brands_owned_nestle": 33,
    "brands_owned_pepsico": 30,
    "brands_owned_heineken": 29,
    "brands_owned_mondelez": 28,
    "brands_owned_coca-cola-company": 24,
    "brands_owned_diageo": 23,
    "brands_owned_ferrero": 23
  },
  "headlines": [
    {
      "id": "half",
      "section": "concentration",
      "value": "179",
      "text": "179 companies own half of the 4,641 brands on Brandtree. The other half is spread across 569 owners."
    },
    {
      "id": "top-owner",
      "section": "concentration",
      "value": "55",
      "text": "Unilever owns 55 brands on Brandtree, more than any other company. Mars is next with 42."
    },
    {
      "id": "foreign",
      "section": "cross-border",
      "value": "59%",
      "text": "59% of British brands on Brandtree are owned by a company based outside the country, against 5% of Japanese brands."
    },
    {
      "id": "flow",
      "section": "cross-border",
      "value": "64",
      "text": "64 American brands on Brandtree belong to British companies, and 56 British brands belong to American ones."
    },
    {
      "id": "turnover",
      "section": "turnover",
      "value": "90",
      "text": "90 brands on Brandtree have a different owner from a year ago. The largest single move took 14 brands from Unilever to The Magnum Ice Cream Company."
    },
    {
      "id": "category",
      "section": "categories",
      "value": "48%",
      "text": "Three companies own 48% of the 73 automotive brands on Brandtree: Bajaj Auto, Stellantis and Volkswagen Group."
    },
    {
      "id": "old",
      "section": "age",
      "value": "319",
      "text": "319 brands on Brandtree were founded before 1900. The oldest, Cēsu Alus, dates from 1590 and belongs to Olvi."
    },
    {
      "id": "pending",
      "section": "deals",
      "value": "12",
      "text": "12 announced deals on Brandtree have not yet closed. The largest priced in US dollars is Paramount Skydance's $110 billion deal for Warner Bros. Discovery."
    }
  ]
}