Brandtree

When did L'Oréal buy and sell its brands?

L'Oréal has completed 5 recorded acquisitions and 0 divestitures or spin-offs, spanning 2000 to 2023.

DateTypeAssetsCounterpartyValue
Aug 2023AcquisitionAesopNatura &Co$2.52bn
Nov 2022AcquisitionThayersundisclosed
Mar 2017AcquisitionCeraVe$1.3bn
Jan 2004Acquisitionshu uemuraundisclosed
Jan 2000AcquisitionMatrixundisclosed

2023

Acquisition closed

L'Oréal acquires Aesop

L'Oréal acquired the Australian skincare brand Aesop from Natura &Co for $2.525 billion, its largest acquisition. Natura sold to reduce the debt it had taken on buying Avon and The Body Shop, so one group's retrenchment funded another's expansion.

Value
$2.52bn
Regulatory
None recorded

2022

Acquisition closed

L'Oréal acquires Thayers

L'Oreal acquired Thayers Natural Remedies, which has made witch hazel preparations since 1847 and whose alcohol-free toner became a substantial seller after online skincare communities recommended it. The price was not disclosed.

Value
Undisclosed
Seller
Regulatory
None recorded

2017

Acquisition closed

L'Oréal acquires CeraVe

L'Oreal acquired CeraVe along with two other skincare brands from Valeant for $1.3 billion in cash. CeraVe had been developed with dermatologists around ceramides and was recommended by them far more than its advertising would explain, which is what made it worth the price.

Value
$1.3bn
Seller
Regulatory
None recorded

2004

Acquisition closed

L'Oréal acquires shu uemura

L'Oreal acquired shu uemura, founded by a Japanese makeup artist who created the first cleansing oil in 1967 after seeing how heavy studio makeup damaged actors' skin. Cleansing oil is now the first step of the double cleanse standard across Japanese and Korean routines. Only the year is documented here.

Value
Undisclosed
Seller
Regulatory
None recorded

2000

Acquisition closed

L'Oréal acquires Matrix

L'Oreal acquired Matrix, founded in 1980 by two hairdressers and selling colour and care products through salons at prices below Redken and Kerastase. Salon brands are sold to stylists rather than to the public, so their pricing and distribution work differently from retail hair care. Only the year is documented here.

Value
Undisclosed
Seller
Regulatory
None recorded

L'Oréal acquisitions on a timeline

Timeline of completed acquisitions by L'Oréal

Full chart with a text equivalent, free to republish with attribution.