Who owns each category?
Pick a category to see which companies control it, how concentrated it is, and the deals that got it there. Categories with too few tracked brands are not yet listed.
Apparel, footwear & accessories
- Accessories & footwear · Eyewear, Footwear, Handbags & accessories
- Fashion apparel · Casual & denim, Designer apparel, Fast fashion, Underwear & intimates, Workwear
- Luxury goods · Jewellery & watches, Luxury fashion & leather goods
- Sportswear & footwear · Activewear, Athletic footwear, Outdoor & workwear
Automotive
Beverages
- Beer · Ale, Cider, Lager
- Coffee, tea & hot drinks · Coffee, Hot chocolate & malt drinks, Tea
- Soft drinks · Bottled water, Cola, Energy drinks, Juice & juice drinks, Other carbonated soft drinks, Ready-to-drink tea & coffee, Sports & hydration drinks
- Spirits · Baijiu, Brandy & cognac, Gin, Liqueurs & aperitifs, Rum, Soju, Tequila & mezcal, Vodka, Whisky & bourbon
- Wine & champagne · Champagne & sparkling wine, Still wine
Consumer health
Energy
- Oil & gas · Exploration & production, Fuel stations, Integrated oil & gas, LPG & gas distribution, Oilfield services & drilling, Pipelines & midstream, Refining & marketing
- Power & utilities · Coal, Electric utilities, Gas utilities, Grids & transmission, Nuclear & uranium, Power producers
- Renewables & clean energy · Bioenergy & biofuels, Hydro & geothermal, Hydrogen & fuel cells, Solar, Storage & EV charging, Wind
Finance & insurance
- Banks · Digital banks, Investment banks, Retail & commercial banks
- Insurance · Life & health insurance, Property & casualty insurance, Reinsurance
- Investing · Asset managers & funds, Brokerages & trading platforms, Exchanges & financial data
- Payments & lending · Card networks, Consumer & business lending, Processors & digital wallets
Food
- Baby & infant food · Baby meals & snacks, Infant formula
- Bakery · Bread & buns, Cakes
- Breakfast cereal · Hot cereal & oats, Ready-to-eat cereal
- Condiments, sauces & seasonings · Cooking oils, Mayonnaise & dressings, Sauces & ketchup, Spices & seasonings, Sweet spreads & nut butters, Sweeteners
- Confectionery · Candy & sugar confectionery, Chocolate, Gum & mints
- Dairy & alternatives · Butter, Cheese, Milk & cream, Plant-based dairy, Yogurt
- Fresh produce · Fresh fruit, Fresh vegetables
- Frozen food · Frozen meals & pizza, Frozen vegetables & fruit, Ice cream
- Meals & meal components · Baking mixes & ingredients, Canned & shelf-stable meals, Pasta, Soup
- Meat, poultry & seafood · Eggs, Fish & seafood, Fresh meat & poultry, Plant-based meat, Processed & packaged meat
- Nutrition & supplements · Infant nutrition, Meal replacement & weight management, Nutrition bars, Protein & sports nutrition, Vitamins & supplements
- Snacks · Cookies & crackers, Nuts & seeds, Salty snacks, Snack bars
Healthcare & pharma
Home care
- Air care & pest control · Air freshener, Insecticide & repellent
- Household cleaning · Bleach & disinfectant, Dishwashing, Surface & bathroom cleaners
- Household goods & storage · Adhesives & repair, Batteries & lighting, Food storage, Kitchenware & small appliances, Writing instruments & office
- Laundry · Fabric softener & stain removal, Laundry detergent
Home, garden & DIY
- Consumer electronics · Phone & device accessories, TVs & audio
- Furniture & furnishings · Bedding & mattresses, Cookware & tableware, Furniture
- Home improvement · Building materials, Flooring, Lawn & garden, Paint & coatings, Tools & hardware, Window coverings
- Retailer own brands · General merchandise own brands, Grocery own brands
Internet & digital
- Digital services · Dating apps, Digital publishing, Email & messaging, Maps & navigation, Payments, Productivity & developer tools, Reference & knowledge, Website & store builders
- Online commerce · Food delivery, Marketplaces, Online retail, Property listings, Ride-hailing
- Online travel · Accommodation & rentals, Online travel agencies, Travel metasearch
- Platforms & devices · Connected devices, Games & gaming platforms, Operating systems & browsers, Video games
- Search & social · Search engines, Social networks, Video platforms
- Streaming & media · Streaming audio, Streaming video
Media & entertainment
- Film & television · Animation studios, Film studios, Television networks
- Franchises & parks · Entertainment franchises, Theme parks
- Live & sport · Cinema chains, Live events & ticketing, Sports leagues
- Music · Record labels
- Publishing · Book publishers, Newspapers & magazines
- Radio & audio · Podcast networks, Radio networks
Personal care & beauty
- Baby care · Baby & child toiletries, Baby feeding & nursing
- Bath, soap & hand care · Bar soap & body wash, Hand soap & sanitiser
- Cosmetics & fragrance · Fragrance, Makeup, Nail care
- Deodorants, shaving & grooming · Deodorant & antiperspirant, Men's grooming, Shaving & razors
- Feminine care & incontinence · Feminine care, Incontinence care
- Hair care · Hair colour & styling, Shampoo & conditioner
- Oral care · Mouthwash & breath care, Toothpaste & toothbrushes
- Skin care · Body care & lotions, Dermocosmetics & clinical skin care, Facial skin care, Sun care
- Tissue & paper hygiene · Diapers & baby wipes, Facial tissue & toilet paper