Brandtree

Who owns the household cleaning brands?

78 household cleaning brands tracked here are owned by 34 companies; the three largest owners, Grupo AlEn, Bombril and Procter & Gamble, control 18 of them (23%) as of Oct 2026.

Treemap of household cleaning brands by owner
Area = number of brands; colour = owner. Download or embed.

Biggest owners of household cleaning brands

#OwnerHQBrands in this categoryExamples
1Grupo AlEn🇲🇽 Mexico8Blancatel, Citrex, Cloralex, Cloraluz, Flash and 3 more
2Bombril🇧🇷 Brazil5Bom Bril, Força Azul, Kalipto, Limpol, Pinho Bril
3Procter & Gamble🇺🇸 United States5Cascade, Dawn, Fairy, Mr. Clean, Swiffer
4Clorox🇺🇸 United States5Clorox, Formula 409, Liquid-Plumr, Pine-Sol, Tilex
5Reckitt🇬🇧 United Kingdom4Cillit Bang, Finish, Harpic, Lysol
6SC Johnson🇺🇸 United States4Method, Mrs. Meyer's Clean Day, Pledge, Windex
7Colgate-Palmolive🇺🇸 United States3Ajax, Fabuloso, Palmolive
8Ypê🇧🇷 Brazil3Assolan, Atol, Ypê
9Lion🇯🇵 Japan3CHARMY, LOOK, Mama Lemon
10Unilever🇬🇧 United Kingdom3Cif, Domestos, Sunlight
11Energizer Holdings🇺🇸 United States2Armor All, STP
12Faultless Brands🇺🇸 United States2Bon Ami, Kleen King
13La Fabril🇪🇨 Ecuador2Brillex, Olimpia
14Ecolab🇺🇸 United States2Ecolab (institutional cleaning and sanitizing), Kay
15Lesieur Cristal🇲🇦 Morocco2El Kef, El Menjel
16CasaLuker🇨🇴 Colombia2Fassi, La Joya
17Golrang Industrial Group🇮🇷 Iran2Golrang, Home Plus
18Aekyung🇰🇷 South Korea2Homevaccine, Sway
19Square Toiletries🇧🇩 Bangladesh2Maxclean, Shakti
20Farmec🇷🇴 Romania2Nufăr, Triumf
21Henkel🇩🇪 Germany2Pril, Somat
22Trade Kings🇿🇲 Zambia1Aloha
23HARTMANN🇩🇪 Germany1Bacillol
24Kobayashi Pharmaceutical🇯🇵 Japan1Bluelet
25Demerara Distillers🇬🇾 Guyana1Environ
26Jyothy Labs🇮🇳 India1Exo
27Marsavco🇨🇩 Democratic Republic of the Congo1Le Coq
28PZ Cussons🇬🇧 United Kingdom1Morning Fresh
29Bidco Africa🇰🇪 Kenya1Nuru
30Tempo Scan🇮🇩 Indonesia1S.O.S
31Alicorp🇵🇪 Peru1Sapolio
323M🇺🇸 United States1Scotch-Brite
33WD-40 Company🇺🇸 United States1Spot Shot
34Bolton Group🇮🇹 Italy1WC Net

Sub-categories

All household cleaning brands and their owners

BrandOwnerSinceOrigin
AjaxColgate-Palmolive—🇺🇸 United States
AlohaTrade Kings—🇿🇲 Zambia
Armor AllEnergizer Holdings2019🇺🇸 United States
AssolanYpê—🇧🇷 Brazil
AtolYpê—🇧🇷 Brazil
BacillolHARTMANN—🇩🇪 Germany
BlancatelGrupo AlEn—🇲🇽 Mexico
BlueletKobayashi Pharmaceutical—🇯🇵 Japan
Bom BrilBombril—🇧🇷 Brazil
Bon AmiFaultless Brands—🇺🇸 United States
BrillexLa Fabril—🇪🇨 Ecuador
CascadeProcter & Gamble—🇺🇸 United States
CHARMYLion—🇯🇵 Japan
CifUnilever—🇫🇷 France
Cillit BangReckitt—🇬🇧 United Kingdom
CitrexGrupo AlEn—🇲🇽 Mexico
CloralexGrupo AlEn—🇲🇽 Mexico
CloraluzGrupo AlEn—🇲🇽 Mexico
CloroxClorox—🇺🇸 United States
DawnProcter & Gamble—🇺🇸 United States
DomestosUnilever—🇬🇧 United Kingdom
Ecolab (institutional cleaning and sanitizing)Ecolab—🇺🇸 United States
El KefLesieur Cristal—🇲🇦 Morocco
El MenjelLesieur Cristal—🇲🇦 Morocco
EnvironDemerara Distillers—🇬🇾 Guyana
ExoJyothy Labs—🇮🇳 India
FabulosoColgate-Palmolive—🇻🇪 Venezuela
FairyProcter & Gamble—🇬🇧 United Kingdom
FassiCasaLuker—🇨🇴 Colombia
FinishReckitt—🇺🇸 United States
FlashGrupo AlEn—🇲🇽 Mexico
Força AzulBombril—🇧🇷 Brazil
Formula 409Clorox1970🇺🇸 United States
GolrangGolrang Industrial Group—🇮🇷 Iran
HarpicReckitt1932🇬🇧 United Kingdom
Home PlusGolrang Industrial Group—🇮🇷 Iran
HomevaccineAekyung—🇰🇷 South Korea
KaliptoBombril—🇧🇷 Brazil
KayEcolab—🇺🇸 United States
Kleen KingFaultless Brands—🇺🇸 United States
La JoyaCasaLuker—🇨🇴 Colombia
Le CoqMarsavco—🇨🇩 Democratic Republic of the Congo
LimpolBombril—🇧🇷 Brazil
Liquid-PlumrClorox1969🇺🇸 United States
LOOKLion—🇯🇵 Japan
LysolReckitt—🇩🇪 Germany
Mama LemonLion—🇯🇵 Japan
MaxcleanSquare Toiletries—🇧🇩 Bangladesh
MethodSC Johnson2018🇺🇸 United States
MicrodynGrupo AlEn—🇲🇽 Mexico
Morning FreshPZ Cussons—🇦🇺 Australia
Mr. CleanProcter & Gamble—🇺🇸 United States
Mrs. Meyer's Clean DaySC Johnson2008🇺🇸 United States
NufărFarmec—🇷🇴 Romania
NuruBidco Africa—🇰🇪 Kenya
OlimpiaLa Fabril—🇪🇨 Ecuador
PalmoliveColgate-Palmolive—🇺🇸 United States
Pine-SolClorox1990🇺🇸 United States
Pinho BrilBombril—🇧🇷 Brazil
PinolGrupo AlEn—🇲🇽 Mexico
PledgeSC Johnson—🇺🇸 United States
PrilHenkel—🇩🇪 Germany
S.O.STempo Scan—🇮🇩 Indonesia
SapolioAlicorp—🇵🇪 Peru
Scotch-Brite3M—🇺🇸 United States
ShaktiSquare Toiletries—🇧🇩 Bangladesh
SomatHenkel—🇩🇪 Germany
Spot ShotWD-40 Company—🇺🇸 United States
STPEnergizer Holdings2019🇺🇸 United States
SultánGrupo AlEn—🇲🇽 Mexico
SunlightUnilever—🇬🇧 United Kingdom
SwayAekyung—🇰🇷 South Korea
SwifferProcter & Gamble—🇺🇸 United States
TilexClorox—🇺🇸 United States
TriumfFarmec—🇷🇴 Romania
WC NetBolton Group—🇮🇹 Italy
WindexSC Johnson—🇺🇸 United States
YpêYpê—🇧🇷 Brazil

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