Who owns La Joya?
La Joya is owned by CasaLuker (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Marcas - CasaLuker, CasaLuker S.A. Last checked .
Key facts
- Current owner
- CasaLuker S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Home care › Household cleaning › Surface & bathroom cleaners
- Last verified
- · 1 sources
About La Joya
La Joya is a CasaLuker household cleaning brand using the slogan that cleaning does not cost so much. The company's site lists thirteen products, including liquid and cream dish soap, a disc dishwasher soap, self-shining cleaning wax, liquid detergent with bicarbonate, textile shampoo, pure Varsol solvent, a multipurpose degreaser and several scented floor cleaners.
Ownership timeline of La Joya
Where La Joya sits in CasaLuker
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CasaLuker ownership tree →
See the full CasaLuker brand portfolio (12) →
Other brands owned by CasaLuker
CasaLuker controls 12 brands on Brandtree, 2 of them in home care.
Also in home care
Other brands in surface & bathroom cleaners, and who owns them
The 34 brands in surface & bathroom cleaners on Brandtree belong to 21 owners. The largest is SC Johnson, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Method | SC Johnson | 🇺🇸 United States |
| Formula 409 | Clorox | 🇺🇸 United States |
| Flash | Grupo AlEn | 🇲🇽 Mexico |
| Ajax | Colgate-Palmolive | 🇺🇸 United States |
| Armor All | Energizer Holdings | 🇺🇸 United States |
| Nufăr | Farmec | 🇷🇴 Romania |
| Bon Ami | Faultless Brands | 🇺🇸 United States |
| El Kef | Lesieur Cristal | 🇲🇦 Morocco |
About the owner: CasaLuker
CasaLuker is a privately held company headquartered in Colombia. Brandtree records 12 brands under its control.
CasaLuker is a Colombian company that describes itself as having more than 110 years of history. Its website lists administrative offices in Bogotá and Manizales and a portfolio of chocolate, coffee, pantry, confectionery, household cleaning and personal hygiene brands. It also makes chocolate for other companies and exports through distributors. Its site says all trademarks shown are the property or use of CasaLuker S.A.; the brand pages do not distinguish owned from licensed marks, so it is treated here as owner of those it lists.
🇨🇴 La Joya and other Colombian brands
Brandtree records a controlling owner for 99 brands that began in Colombia. 10 of them (10%) are now controlled by a company headquartered in another country; La Joya is not one of them.
Frequently asked questions
Who is the parent company of La Joya?
The parent company of La Joya is CasaLuker, a privately held company headquartered in Colombia.
Is La Joya Colombian?
Yes. La Joya originated in Colombia and its owner, CasaLuker, is also headquartered in Colombia.
Is La Joya still owned by CasaLuker?
Yes. As of 4 October 2026, La Joya is still owned by CasaLuker. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Marcas - CasaLuker — CasaLuker S.A., Official document; retrieved 4 October 2026.
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