Brandtree

Which brand owners compete in the most categories?

2 pairs of companies own brands in 11 of the same product categories, more than any others on Brandtree: Procter & Gamble and Unilever; Procter & Gamble and Square Toiletries.

Two companies count as competing here when each controls a brand in the same product category on Brandtree, such as chocolate or shampoo. It is not a measure of sales or market share. Only brands a company controls are counted, credited to its ultimate parent; licensed brands and minority stakes are left out. The figures cover 2,526 owners.

The 30 most overlapping pairs

#PairShared categoriesOverlapFor example
1 Procter & Gamble vs Unilever 11 32% Shampoo & conditioner, Bar soap & body wash and Deodorant & antiperspirant and 8 more
2 Procter & Gamble vs Square Toiletries 11 50% Feminine care, Shampoo & conditioner and Toothpaste & toothbrushes and 8 more
3 Aekyung vs Unilever 10 37% Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 7 more
4 Square Toiletries vs Unilever 9 27% Shampoo & conditioner, Toothpaste & toothbrushes and Body care & lotions and 6 more
5 Procter & Gamble vs Reckitt 9 36% Fabric softener & stain removal, Cold and Dishwashing and 6 more
6 Aekyung vs Procter & Gamble 8 40% Shampoo & conditioner, Laundry detergent and Dishwashing and 5 more
7 Reckitt vs Square Toiletries 8 35% Body care & lotions, Fabric softener & stain removal and Air freshener and 5 more
8 Reckitt vs Unilever 8 23% Facial skin care, Bleach & disinfectant and Body care & lotions and 5 more
9 L'Oréal vs Unilever 7 25% Shampoo & conditioner, Dermocosmetics & clinical skin care and Facial skin care and 4 more
10 Colgate-Palmolive vs Unilever 7 24% Toothpaste & toothbrushes, Bar soap & body wash and Deodorant & antiperspirant and 4 more
11 Obolon vs Refriango 7 78% Lager, Juice & juice drinks and Bottled water and 4 more
12 Hemas vs Square Toiletries 7 41% Shampoo & conditioner, Body care & lotions and Feminine care and 4 more
13 Aekyung vs Square Toiletries 7 39% Shampoo & conditioner, Laundry detergent and Toothpaste & toothbrushes and 4 more
14 Hemas vs Procter & Gamble 7 35% Shampoo & conditioner, Feminine care and Laundry detergent and 4 more
15 Golrang Industrial Group vs Procter & Gamble 7 29% Diapers & baby wipes, Dishwashing and Facial tissue & toilet paper and 4 more
16 Golrang Industrial Group vs Square Toiletries 7 33% Diapers & baby wipes, Toothpaste & toothbrushes and Dishwashing and 4 more
17 Mars vs PRAN-RFL 7 33% Chocolate, Candy & sugar confectionery and Pasta and 4 more
18 Arcor vs Mars 6 35% Chocolate, Gum & mints and Candy & sugar confectionery and 3 more
19 Kofola vs Obolon 6 75% Lager, Bottled water and Cola and 3 more
20 Kasapreko vs Refriango 6 50% Juice & juice drinks, Other carbonated soft drinks and Still wine and 3 more
21 Conagra Brands vs Kraft Heinz 6 38% Sauces & ketchup, Frozen meals & pizza and Baking mixes & ingredients and 3 more
22 Colgate-Palmolive vs Procter & Gamble 6 29% Toothpaste & toothbrushes, Bar soap & body wash and Surface & bathroom cleaners and 3 more
23 CCU vs Refriango 6 60% Lager, Still wine and Bottled water and 3 more
24 Refriango vs Super Bock Group 6 60% Lager, Still wine and Bottled water and 3 more
25 Church & Dwight vs Procter & Gamble 6 32% Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent and 3 more
26 Henkel vs Unilever 6 21% Shampoo & conditioner, Laundry detergent and Bar soap & body wash and 3 more
27 Bacardi vs Diageo 6 86% Rum, Whisky & bourbon and Gin and 3 more
28 Kofola vs Refriango 6 60% Lager, Bottled water and Juice & juice drinks and 3 more
29 Alphabet vs Baidu 6 55% Productivity & developer tools, Connected devices and Maps & navigation and 3 more
30 Alicorp vs Unilever 6 21% Laundry detergent, Toothpaste & toothbrushes and Pasta and 3 more

Overlap is shared categories as a share of all categories either company is in. Ties on shared categories go to the pair with more brands on both sides of them, then to the higher overlap, then alphabetically. Pairs sharing at least 5 categories have a head-to-head page.

Every head-to-head comparison

Categories with the most competing owners

CategoryOwnersBrandsMost brands
Airlines 341 509 Lufthansa Group (10), China Southern Airlines (9), Air China (8)
Parcel & freight logistics 182 222 Radiant Logistics (5), Forward Air (4), ArcBest (3)
Juice & juice drinks 84 142 Eckes-Granini (11), Lassonde (7), Coca-Cola (5)
Milk & cream 81 172 Dairy Farmers of America (10), Vinamilk (6), Bega (5)
Container & bulk shipping 75 78 A.P. Moller Holding (2), Bahri (2), Klaveness (2)
Bottled water 74 123 Spadel (5), Agthia (4), CCU (4)
General merchandise own brands 68 162 JD Sports (15), Corporación Favorita (12), Reitan Retail (8)
Railways 68 91 DfT Operator (9), FirstGroup (4), SNCF (4)
Pasta 63 121 Ebro Foods (15), Indofood (5), Camil (4)
Casual & denim 60 134 Azzas 2154 (8), Carter's (7), Oxford Industries (7)
Cookies & crackers 57 141 Valeo Foods (13), Mondelēz (12), Rebisco (9)
Lager 55 200 AB InBev (17), Heineken (16), EABL (8)
Grocery own brands 55 170 Cencosud (12), Albertsons (10), Axfood (10)
Sauces & ketchup 53 95 Develey (6), Daesang (5), Haitian (5)
Yogurt 50 85 Danone (5), Savushkin Product (5), Sodiaal (4)
Salty snacks 48 100 PepsiCo (12), Calbee (8), Siantar Top (6)
Other carbonated soft drinks 47 80 Hamoud Boualem (4), Keurig Dr Pepper (4), PepsiCo (4)
Baking mixes & ingredients 47 74 Bidco Africa (5), Unga Group (4), Flour Mills of Nigeria (3)
Chocolate 46 132 Mars (9), Mondelēz (9), Wawel (8)
Canned & shelf-stable meals 46 80 Thai Union (13), Ahold Delhaize (4), Mutandis (4)