Brandtree

Which brand owners compete in the most categories?

2 pairs of companies own brands in 11 of the same product categories, more than any others on Brandtree: Procter & Gamble and Unilever; Procter & Gamble and Square Toiletries.

Two companies count as competing here when each controls a brand in the same product category on Brandtree, such as chocolate or shampoo. It is not a measure of sales or market share. Only brands a company controls are counted, credited to its ultimate parent; licensed brands and minority stakes are left out. The figures cover 748 owners.

The 30 most overlapping pairs

#PairShared categoriesOverlapFor example
1 Procter & Gamble vs Unilever 11 31% Shampoo & conditioner, Bar soap & body wash and Deodorant & antiperspirant and 8 more
2 Procter & Gamble vs Square Toiletries 11 50% Feminine care, Shampoo & conditioner and Toothpaste & toothbrushes and 8 more
3 Square Toiletries vs Unilever 9 26% Shampoo & conditioner, Toothpaste & toothbrushes and Body care & lotions and 6 more
4 Procter & Gamble vs Reckitt 9 36% Fabric softener & stain removal, Cold and Dishwashing and 6 more
5 Reckitt vs Unilever 8 22% Fabric softener & stain removal, Facial skin care and Bleach & disinfectant and 5 more
6 Reckitt vs Square Toiletries 8 35% Body care & lotions, Fabric softener & stain removal and Air freshener and 5 more
7 L'Oréal vs Unilever 7 24% Shampoo & conditioner, Dermocosmetics & clinical skin care and Facial skin care and 4 more
8 Colgate-Palmolive vs Unilever 7 23% Toothpaste & toothbrushes, Bar soap & body wash and Deodorant & antiperspirant and 4 more
9 Obolon vs Refriango 7 78% Lager, Juice & juice drinks and Bottled water and 4 more
10 Hemas vs Square Toiletries 7 41% Shampoo & conditioner, Body care & lotions and Feminine care and 4 more
11 Hemas vs Procter & Gamble 7 35% Shampoo & conditioner, Feminine care and Laundry detergent and 4 more
12 Golrang Industrial Group vs Procter & Gamble 7 29% Diapers & baby wipes, Dishwashing and Facial tissue & toilet paper and 4 more
13 Golrang Industrial Group vs Square Toiletries 7 33% Diapers & baby wipes, Toothpaste & toothbrushes and Dishwashing and 4 more
14 Mars vs PRAN-RFL 7 33% Chocolate, Candy & sugar confectionery and Pasta and 4 more
15 Arcor vs Mars 6 35% Chocolate, Gum & mints and Candy & sugar confectionery and 3 more
16 Kofola vs Obolon 6 75% Lager, Bottled water and Cola and 3 more
17 Kasapreko vs Refriango 6 50% Juice & juice drinks, Other carbonated soft drinks and Still wine and 3 more
18 Conagra Brands vs Kraft Heinz 6 38% Sauces & ketchup, Frozen meals & pizza and Baking mixes & ingredients and 3 more
19 Colgate-Palmolive vs Procter & Gamble 6 29% Toothpaste & toothbrushes, Bar soap & body wash and Surface & bathroom cleaners and 3 more
20 CCU vs Refriango 6 60% Lager, Still wine and Bottled water and 3 more
21 Church & Dwight vs Procter & Gamble 6 32% Fabric softener & stain removal, Toothpaste & toothbrushes and Laundry detergent and 3 more
22 Church & Dwight vs Unilever 6 21% Toothpaste & toothbrushes, Fabric softener & stain removal and Shampoo & conditioner and 3 more
23 Bacardi vs Diageo 6 86% Rum, Whisky & bourbon and Gin and 3 more
24 Kofola vs Refriango 6 60% Lager, Bottled water and Juice & juice drinks and 3 more
25 Alicorp vs Unilever 6 21% Laundry detergent, Toothpaste & toothbrushes and Pasta and 3 more
26 Hemas vs Unilever 6 19% Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more
27 Atlantic Grupa vs PepsiCo 6 35% Salty snacks, Other carbonated soft drinks and Bottled water and 3 more
28 Atlantic Grupa vs PRAN-RFL 6 33% Coffee, Candy & sugar confectionery and Chocolate and 3 more
29 Empresas Polar vs Indofood 6 30% Pasta, Baking mixes & ingredients and Bottled water and 3 more
30 Kao vs Unilever 6 21% Shampoo & conditioner, Bar soap & body wash and Facial skin care and 3 more

Overlap is shared categories as a share of all categories either company is in. Ties on shared categories go to the pair with more brands on both sides of them, then to the higher overlap, then alphabetically. Pairs sharing at least 5 categories have a head-to-head page.

Every head-to-head comparison

Categories with the most competing owners

CategoryOwnersBrandsMost brands
Juice & juice drinks 68 110 Lassonde (7), Coca-Cola (5), Kagome (4)
Milk & cream 65 131 Vinamilk (6), Bega (5), Dos Pinos (5)
Bottled water 63 103 Spadel (5), Agthia (4), CCU (4)
Pasta 51 99 Ebro Foods (15), Indofood (5), Camil (4)
Sauces & ketchup 45 74 Haitian (5), Grupo Herdez (4), Kraft Heinz (4)
Cookies & crackers 44 100 Valeo Foods (13), Mondelēz (12), M. Dias Branco (5)
Lager 43 176 AB InBev (17), Heineken (16), EABL (8)
Yogurt 40 69 Danone (5), Savushkin Product (5), Alpina (3)
Casual & denim 39 82 Oxford Industries (7), H&M Group (6), Inditex (5)
Salty snacks 38 83 PepsiCo (12), Calbee (8), Campbell's (5)
Baking mixes & ingredients 38 59 Bidco Africa (5), Unga Group (4), Flour Mills of Nigeria (3)
Other carbonated soft drinks 37 61 Keurig Dr Pepper (4), PepsiCo (4), Postobón (4)
Chocolate 34 105 Mars (9), Mondelēz (9), Wawel (8)
Processed & packaged meat 34 73 Maple Leaf Foods (7), Sigma Foods (7), Tyson Foods (6)
Canned & shelf-stable meals 34 59 Thai Union (13), Ahold Delhaize (4), Bonduelle (3)
General merchandise own brands 33 67 Corporación Favorita (12), Wesfarmers (5), Hagar (4)
Grocery own brands 31 70 Shoprite Group (7), Jerónimo Martins (6), AML Foods (5)
Cheese 30 79 Savencia Fromage & Dairy (9), Emmi (8), Saputo (8)
Energy drinks 30 40 Monster Beverage (5), Heineken (3), Osotspa (3)
Candy & sugar confectionery 29 67 Cloetta (6), Ferrero (6), Colombina (5)