Where do Square Toiletries and Unilever compete?
Square Toiletries and Unilever own brands in 9 of the same categories on Brandtree, including shampoo & conditioner and toothpaste & toothbrushes.
Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 26% are shared. Square Toiletries has 12 brands in the shared categories and Unilever has 24. Only controlled brands are counted; licences and minority stakes are not.
Square Toiletries (competitors) · Unilever (competitors) · All overlapping owners
9 categories where both own brands
Only Square Toiletries: 6 categories without Unilever
Only Unilever: 19 categories without Square Toiletries
Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.