Who are Square Toiletries' biggest competitors?
On Brandtree, Square Toiletries' biggest competitors by shared categories are Procter & Gamble, which shares 11 categories, such as feminine care and shampoo & conditioner; Unilever, which shares 9 categories, such as shampoo & conditioner; and Reckitt, which shares 8 categories, such as body care & lotions.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Square Toiletries controls 19 brands with a page here, across 15 categories; 96 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Procter & Gamble Square Toiletries vs Procter & Gamble | 11 | 50% | Feminine care, Shampoo & conditioner and Toothpaste & toothbrushes and 8 more |
| 2 | Unilever Square Toiletries vs Unilever | 9 | 26% | Shampoo & conditioner, Toothpaste & toothbrushes and Body care & lotions and 6 more |
| 3 | Reckitt Square Toiletries vs Reckitt | 8 | 35% | Body care & lotions, Fabric softener & stain removal and Air freshener and 5 more |
| 4 | Hemas Square Toiletries vs Hemas | 7 | 41% | Shampoo & conditioner, Body care & lotions and Feminine care and 4 more |
| 5 | Golrang Industrial Group Square Toiletries vs Golrang Industrial Group | 7 | 33% | Diapers & baby wipes, Toothpaste & toothbrushes and Dishwashing and 4 more |
| 6 | Lion Square Toiletries vs Lion | 5 | 31% | Toothpaste & toothbrushes, Dishwashing and Laundry detergent and 2 more |
| 7 | Colgate-Palmolive Square Toiletries vs Colgate-Palmolive | 5 | 26% | Toothpaste & toothbrushes, Surface & bathroom cleaners and Dishwashing and 2 more |
| 8 | Kenvue Square Toiletries vs Kenvue | 5 | 26% | Feminine care, Body care & lotions and Shampoo & conditioner and 2 more |
| 9 | Kao Square Toiletries vs Kao | 5 | 29% | Body care & lotions, Shampoo & conditioner and Diapers & baby wipes and 2 more |
| 10 | La Fabril Square Toiletries vs La Fabril | 5 | 28% | Laundry detergent, Feminine care and Diapers & baby wipes and 2 more |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Square Toiletries and Procter & Gamble: 11 shared categories
Procter & Gamble · Full head-to-head
Square Toiletries and Unilever: 9 shared categories
Square Toiletries and Reckitt: 8 shared categories
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Square Toiletries owns and the most overlapping owners on Brandtree.