Who owns Old Spice?
Old Spice is owned by Procter & Gamble (the United States, NYSE: PG).[1]
Evidence: The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events, SEC EDGAR. Verified from filings; last checked .
Key facts
- Current owner
- The Procter & Gamble Company verified
- Owner HQ
- 🇺🇸 United States, Cincinnati, Ohio
- Origin
- 🇺🇸 United States
- Founded
- 1937
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Men's grooming
- Parent ticker
- NYSE: PG
- Trademark registrant
- Shulton, Inc. (USPTO)
- Last verified
- · 2 sources
About Old Spice
Old Spice was created by the Shulton Company in 1937, initially as a women's fragrance before the men's line launched a year later, and was long associated with nautical imagery and older buyers. Procter & Gamble acquired it in 1990 and its 2010 advertising campaign successfully repositioned it for a much younger audience.
How often Procter & Gamble names Old Spice in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for Old Spice
The USPTO record for the Old Spice mark lists Shulton, Inc. as the owner of record (serial number 87068201). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Old Spice
- Current owner Procter & Gamble [1] verified
Where Old Spice sits in Procter & Gamble
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Procter & Gamble ownership tree →
See the full Procter & Gamble brand portfolio (38) →
Other brands owned by Procter & Gamble
Procter & Gamble controls 38 brands on Brandtree, 23 of them in personal care & beauty.
Also in personal care & beauty
- Always (1983)
- Bounty (1965)
- Braun (1921)
- Charmin (1928)
- Crest (1955)
- Gillette (1901)
- Head & Shoulders (1961)
- Herbal Essences (1971)
- Ivory (1879)
- Luvs (1976)
- Native (2015)
- Olay (1952)
- Oral-B (1950)
- Pampers (1961)
- Pantene (1945)
- Puffs (1960)
- Safeguard (1963)
- Secret (1956)
Founded in the 1930s
- Metamucil (1934)
Other brands in men's grooming, and who owns them
Procter & Gamble has more brands in men's grooming on Brandtree than any other owner: 2 of 15.
| Brand | Owner | Owner based in |
|---|---|---|
| Smart And Handsome | Emami | 🇮🇳 India |
| GATSBY | Mandom | 🇯🇵 Japan |
| Alpecin | Dr. Wolff Group | 🇩🇪 Germany |
| Cremo | Edgewell | 🇺🇸 United States |
| Gold | Hemas | 🇱🇰 Sri Lanka |
| Duel | Lion Match Company | 🇿🇦 South Africa |
| Harry's | Mammoth Brands | 🇺🇸 United States |
| Philips OneBlade | Philips | 🇳🇱 Netherlands |
About the owner: Procter & Gamble
Procter & Gamble is a publicly listed company headquartered in Cincinnati, Ohio, United States, founded in 1837. Brandtree records 38 brands under its control, and it is listed as NYSE: PG.
Procter & Gamble was founded in Cincinnati in 1837 by a candle maker and a soap maker who had married sisters. It deliberately narrowed to around 65 brands in the mid-2010s, selling roughly a hundred others, and now reports through fabric and home care, baby and feminine care, beauty, health care and grooming.
Procter & Gamble: full profile, brands and acquisition history →
🇺🇸 Old Spice and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; Old Spice is not one of them.
Official recalls involving Old Spice products
8 recall notices from government regulators matched to Old Spice. Each applies to the specific products, sizes and lot codes named in the notice, not to every product sold under the name.
- Old Spice, PURE SPORT, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant & Deodorant Spray, Topical spray can, Net WT 6.0 OZ (170g), Distributed by Procter &… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE, STRONGER SWAGGER, Dry Spray, 48 Hour, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant, Topical Spray Can, Net WT 3.8 oz (107 g),… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE PURE SPORT PLUS, Dry Spray, (Aluminum Chlorohydrate 23.5%), Anti-Perspirant, Topical spray can, Net WT 3.8 oz (107 g) cans, Distr.… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice, SWEAT DEFENSE ULTIMATE CAPTAIN, Aluminum Chlorohydrate 23.5%, Anti-Perspirant, Topical spray can 3.8 OZ (107 g), Distr. by: Procter & Gamble,… — FDA, · Class I
Reason given: Chemical contamination: presence of benzene
Recalling firm: The Procter & Gamble Company
- Old Spice Pure Sport 2021 Gift Set, Contains: Old Spice Pure Sport Body Wash 18 Fl Oz (532 mL), 2-in-1 Shampoo & Conditioner 13.5 Fl Oz (400 mL), and Old… — FDA, · Class II
Reason given: CGMP Deviation; manufactured at the same facility where other lots were found to be contaminated with benzene
Recalling firm: The Procter & Gamble Company
Matched automatically from FDA, USDA FSIS, UK Food Standards Agency and CPSC records only when the recalling firm corresponds to this ownership record and, for a brand, the brand name appears in the product description. Check the linked notice for exact products and lots. Method.
Frequently asked questions
Who is the parent company of Old Spice?
The parent company of Old Spice is Procter & Gamble, a publicly listed company headquartered in the United States.
Is Old Spice American?
Yes. Old Spice originated in the United States in 1937 and its owner, Procter & Gamble, is also headquartered in the United States.
Is Old Spice still owned by Procter & Gamble?
Yes. As of 25 September 2026, Old Spice is still owned by Procter & Gamble. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Procter & Gamble Company Form 10-K for fiscal 2026, note 15 - subsequent events — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
- [2] USPTO: OLD SPICE, serial 87068201, registration 5082386 — United States Patent and Trademark Office, Trademark registry; retrieved 25 September 2026.
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