Brand deals: acquisitions, mergers, spin-offs

220 recorded transactions. Values are as disclosed by the parties; undisclosed values are never estimated.

2025 (3)

Date	Type	Buyer	Assets	Seller	Value
Dec 2025	Spin-off	The Magnum Ice Cream Company	Ben & Jerry's, Magnum and Wall's +11	Unilever	—
Nov 2025announced	Acquisition	Kimberly-Clark	Tylenol, Listerine and Neutrogena +2	—	$48.7bn
Jul 2025announced	Acquisition	Ferrero	Frosted Flakes, Kellogg's Corn Flakes and Rice Krispies +2	—	$3.1bn

2024 (4)

Date	Type	Buyer	Assets	Seller	Value
Oct 2024	Acquisition	Ziff Davis	CNET	—	undisclosed
Sep 2024	Acquisition	Authentic Brands	Champion	—	$1.2bn
Aug 2024announced	Acquisition	Mars	Pringles, Cheez-It and Pop-Tarts +4	—	$35.9bn
Mar 2024	Acquisition	Campbell's	Rao's Homemade and Noosa	Sovos Brands	$2.7bn

2023 (9)

Date	Type	Buyer	Assets	Seller	Value
Dec 2023	Acquisition	Kering	Valentino	—	€1.7bn
Nov 2023	Acquisition	J.M. Smucker	Hostess and Twinkies	Hostess Brands	$5.6bn
Oct 2023	Acquisition	Microsoft	Activision Blizzard	—	$68.7bn
Oct 2023	Spin-off	WK Kellogg Co	Frosted Flakes, Kellogg's Corn Flakes and Rice Krispies +2	Kellanova	—
Aug 2023	Acquisition	L'Oréal	Aesop	Natura &Co	$2.52bn
Aug 2023	Spin-off	Kenvue	Tylenol, Band-Aid and Listerine +10	Johnson & Johnson	—
Jun 2023	Acquisition	Groupe SEB	Instant Pot	—	undisclosed
May 2023	Divestiture	Shutterstock	GIPHY	Meta	$53m
Apr 2023	Acquisition	Estée Lauder	Tom Ford Fashion	—	$2.8bn

2022 (6)

Date	Type	Buyer	Assets	Seller	Value
Aug 2022terminated	Acquisition	Amazon	Roomba	—	$1.7bn
Jul 2022	Spin-off	Haleon	Sensodyne, Panadol and Voltaren +5	GSK	—
May 2022	Acquisition	Puig	Byredo	—	undisclosed
May 2022	Acquisition	Unilever	Nutrafol	—	undisclosed
Apr 2022	Acquisition	Ferrero	Blue Bunny and Halo Top	—	undisclosed
Mar 2022	Acquisition	Authentic Brands	Reebok	Adidas	€2.1bn

2021 (13)

Date	Type	Buyer	Assets	Seller	Value
Dec 2021	Acquisition	Helen of Troy	Osprey	—	$414m
Nov 2021	Acquisition	Coca-Cola	BodyArmor	—	$5.6bn
Sep 2021	Acquisition	Apollo	Yahoo, Yahoo Mail and Yahoo Finance +3	—	$5bn
Aug 2021	Acquisition	Sony	Crunchyroll	—	$1.18bn
Aug 2021	Acquisition	Unilever	Paula's Choice	—	undisclosed
Jun 2021	Divestiture	Hormel Foods	Planters	Kraft Heinz	$3.35bn
May 2021	Acquisition	Estée Lauder	The Ordinary	—	$1bn
May 2021	Divestiture	Regent	Club Monaco	Ralph Lauren	undisclosed
Mar 2021	Acquisition	Moncler	Stone Island	—	€1.15bn
Mar 2021	Acquisition	Authentic Brands	Eddie Bauer	—	undisclosed
Feb 2021	Acquisition	Ziff Davis	Mashable	—	undisclosed
Jan 2021	Acquisition	Alphabet	Fitbit	—	$2.1bn
Jan 2021	Acquisition	LVMH	Tiffany & Co.	Tiffany & Co. (company)	$15.8bn

2020 (12)

Date	Type	Buyer	Assets	Seller	Value
Dec 2020	Acquisition	Inspire Brands	Dunkin' and Baskin-Robbins	Dunkin' Brands	$11.3bn
Dec 2020	Divestiture	KKR	Wella Professionals and Nioxin	Coty	$4.3bn
Nov 2020	Acquisition	Mars	KIND	—	undisclosed
Nov 2020	Acquisition	Unilever	Liquid I.V.	—	undisclosed
Sep 2020	Acquisition	Authentic Brands	Brooks Brothers	—	$325m
Sep 2020	Rebrand	Mars	Ben's Original	—	—
Jun 2020	Divestiture	Asahi Group	Carlton Draught and Victoria Bitter	AB InBev	A$16bn
Jun 2020	Acquisition	Puig	Charlotte Tilbury	—	undisclosed
May 2020	Acquisition	Meta	GIPHY	—	$315m
Apr 2020	Acquisition	Unilever	Horlicks	—	€3.3bn
Mar 2020	Acquisition	PepsiCo	Rockstar Energy	—	$3.85bn
Feb 2020	Acquisition	Authentic Brands	Forever 21	—	$81m

2019 (8)

Date	Type	Buyer	Assets	Seller	Value
Jul 2019	Acquisition	Colgate-Palmolive	Filorga	—	€1.69bn
Jul 2019	Divestiture	Ferrero	Keebler and Famous Amos	Kellanova	$1.3bn
Jun 2019	Acquisition	Unilever	Tatcha	—	undisclosed
May 2019	Spin-off	Kontoor Brands	Wrangler and Lee	VF Corporation	—
Mar 2019	Acquisition	Disney	20th Century Studios, National Geographic and Searchlight Pictures	—	$71.3bn
Feb 2019	Acquisition	Match Group	Hinge	—	undisclosed
Jan 2019	Acquisition	Coca-Cola	Costa Coffee	Whitbread	$4.9bn
Jan 2019	Divestiture	Energizer Holdings	Rayovac and Varta	Spectrum Brands	$2bn

2018 (14)

Date	Type	Buyer	Assets	Seller	Value
Dec 2018	Acquisition	Capri Holdings	Versace	—	$2.1bn
Dec 2018	Acquisition	Unilever	The Vegetarian Butcher	—	undisclosed
Dec 2018	Acquisition	PepsiCo	SodaStream	—	$3.2bn
Oct 2018	Acquisition	Conagra Brands	Birds Eye (North America), Duncan Hines and Vlasic +1	Pinnacle Foods	$10.9bn
Oct 2018	Acquisition	Microsoft	GitHub	—	$7.5bn
Oct 2018	Acquisition	Comcast	Sky	—	£30bn
Aug 2018	Acquisition	Nestlé	Starbucks at Home	Starbucks	$7.15bn
Jul 2018	Divestiture	KKR	Flora, Becel and Country Crock +4	Unilever	€6.83bn
Jun 2018	Acquisition	Bayer	Roundup	Monsanto	$63bn
Apr 2018	Acquisition	Authentic Brands	Nautica	VF Corporation	undisclosed
Apr 2018blocked	Merger	Sainsbury's	Asda	—	undisclosed
Apr 2018	Acquisition	General Mills	Blue Buffalo	—	$8bn
Mar 2018	Divestiture	Ferrero	Butterfinger, Baby Ruth and Crunch	Nestlé	$2.8bn
Mar 2018	Acquisition	Campbell's	Snyder's of Hanover, Lance and Cape Cod +1	Snyder's-Lance	$6.1bn

2017 (18)

Date	Type	Buyer	Assets	Seller	Value
Dec 2017	Acquisition	Utz Brands	Boulder Canyon	—	$165m
Dec 2017	Acquisition	Unilever	SheaMoisture	—	undisclosed
Nov 2017	Acquisition	Hormel Foods	Columbus	—	$850m
Oct 2017	Acquisition	Ziff Davis	Humble Bundle	—	undisclosed
Oct 2017	Acquisition	VF Corporation	Dickies	—	$820m
Oct 2017	Acquisition	Coca-Cola	Topo Chico	—	undisclosed
Sep 2017	Acquisition	Mars	Banfield Pet Hospital	—	$9.1bn
Aug 2017	Acquisition	Amazon	Whole Foods Market and 365 by Whole Foods Market	Whole Foods Market, Inc.	$13.7bn
Aug 2017	Acquisition	Diageo	Casamigos	—	$1bn
Aug 2017	Divestiture	McCormick	French's and Frank's RedHot	Reckitt	$4.2bn
Aug 2017	Acquisition	Church & Dwight	Waterpik	—	$1bn
Aug 2017	Acquisition	Unilever	Hourglass Cosmetics	—	undisclosed
Jul 2017	Acquisition	Tapestry	Kate Spade New York	—	$2.4bn
Jun 2017	Acquisition	Reckitt	Enfamil	Mead Johnson	$17.9bn
Jun 2017	Acquisition	Sherwin-Williams	Valspar	—	$11.3bn
May 2017	Acquisition	Heineken	Lagunitas	—	undisclosed
Apr 2017	Acquisition	Danone	Alpro, Silk and International Delight	—	$12.5bn
Mar 2017	Divestiture	Asahi Group	Pilsner Urquell and Tyskie	AB InBev	€7.3bn

2016 (14)

Date	Type	Buyer	Assets	Seller	Value
Dec 2016	Acquisition	Estée Lauder	Too Faced	—	$1.45bn
Dec 2016	Acquisition	Microsoft	LinkedIn	—	$26.2bn
Dec 2016	Acquisition	Unilever	Living Proof	—	undisclosed
Nov 2016	Acquisition	Groupe SEB	WMF	—	€1.58bn
Nov 2016	Spin-off	Lamb Weston	Lamb Weston and Grown in Idaho	Conagra Brands	—
Oct 2016	Divestiture	Asahi Group	Peroni, Grolsch and Meantime	AB InBev	€2.55bn
Oct 2016	Divestiture	Molson Coors	Miller Lite	AB InBev	$12bn
Oct 2016	Acquisition	AB InBev	Castle Lager and Aguila	SABMiller	£79bn
Oct 2016	Divestiture	Coty	CoverGirl, Max Factor and Clairol +1	Procter & Gamble	$12.5bn
Sep 2016	Acquisition	Marriott	Sheraton, Westin and W Hotels +1	—	$13bn
Aug 2016	Acquisition	Comcast	DreamWorks Animation	—	$3.8bn
Jun 2016	Acquisition	Campari Group	Grand Marnier	—	€684m
Mar 2016	Acquisition	Helen of Troy	Hydro Flask	—	$210m
Feb 2016	Acquisition	Berkshire Hathaway	Duracell	Procter & Gamble	$4.7bn

2015 (12)

Date	Type	Buyer	Assets	Seller	Value
Dec 2015	Acquisition	Expedia Group	Vrbo	—	$3.9bn
Nov 2015	Acquisition	Nomad Foods	Findus	—	£500m
Nov 2015	Acquisition	Unilever	Kate Somerville	—	undisclosed
Oct 2015	Acquisition	Match Group	Plenty of Fish	—	$575m
Sep 2015	Acquisition	Expedia Group	Orbitz, ebookers and CheapTickets	—	$1.6bn
Aug 2015	Acquisition	Ferrero	Thorntons	—	£112m
Aug 2015	Acquisition	IAG	Aer Lingus	—	€1.36bn
Aug 2015	Acquisition	Unilever	Dermalogica	—	undisclosed
Jul 2015	Acquisition	Hormel Foods	Applegate	—	$775m
Jul 2015	Acquisition	Unilever	Murad	—	undisclosed
Jun 2015	Acquisition	Nomad Foods	Birds Eye (UK & Ireland) and iglo	—	€2.6bn
Mar 2015	Acquisition	JBS	Primo	—	A$1.45bn

2014 (9)

Date	Type	Buyer	Assets	Seller	Value
Dec 2014	Merger	Restaurant Brands International	Tim Hortons	Tim Hortons Inc.	$12.5bn
Oct 2014	Acquisition	Meta	WhatsApp	—	$19bn
Oct 2014	Acquisition	General Mills	Annie's	—	$820m
Aug 2014	Acquisition	Tyson Foods	Hillshire Farm, Ball Park and State Fair +2	Hillshire Brands	$8.55bn
Aug 2014	Acquisition	Amazon	Twitch	—	$970m
Aug 2014	Acquisition	Mars	IAMS and Eukanuba	—	$2.9bn
Jul 2014	Acquisition	Booking Holdings	OpenTable	—	$2.6bn
Apr 2014	Acquisition	Suntory	Jim Beam and Maker's Mark	Beam	$16bn
Feb 2014	Acquisition	Alphabet	Google Nest	—	$3.2bn

2013 (9)

Date	Type	Buyer	Assets	Seller	Value
Dec 2013	Acquisition	LVMH	Loro Piana	—	€2bn
Jul 2013	Acquisition	Kering	Pomellato	—	undisclosed
Jun 2013	Acquisition	Alphabet	Waze	—	$1.1bn
Jun 2013	Divestiture	Constellation Brands	Corona (United States), Modelo Especial and Pacífico	AB InBev and Grupo Modelo	$4.75bn
May 2013	Acquisition	Kering	Ginori 1735	—	undisclosed
May 2013	Acquisition	Booking Holdings	KAYAK	—	$1.8bn
Feb 2013	Acquisition	Coca-Cola	Innocent	—	undisclosed
Feb 2013	Acquisition	Ziff Davis	IGN	—	undisclosed
Jan 2013	Acquisition	Hormel Foods	Skippy	Unilever	$700m

2012 (8)

Date	Type	Buyer	Assets	Seller	Value
Dec 2012	Acquisition	Helen of Troy	PUR	—	undisclosed
Dec 2012	Acquisition	Campari Group	Appleton Estate	—	$415m
Dec 2012	Acquisition	Disney	Lucasfilm	—	$4.05bn
Dec 2012	Acquisition	Kering	Qeelin	—	undisclosed
Oct 2012	Acquisition	Church & Dwight	vitafusion	—	$650m
Sep 2012	Acquisition	Meta	Instagram	—	$1bn
Aug 2012	Merger	Volkswagen Group	Porsche	—	€4.46bn
2012	Acquisition	Kering	Brioni	—	undisclosed

2011 (9)

Date	Type	Buyer	Assets	Seller	Value
Sep 2011	Acquisition	LVMH	Bulgari	—	€4.3bn
Sep 2011	Acquisition	VF Corporation	Timberland	—	$2.3bn
Jun 2011	Acquisition	Colgate-Palmolive	Sanex	Unilever	€672m
Jun 2011	Acquisition	Match Group	Meetic	—	undisclosed
May 2011	Acquisition	Unilever	TRESemmé, VO5 and Simple +2	Alberto Culver	$3.7bn
Feb 2011	Acquisition	Match Group	OkCupid	—	$50m
Jan 2011	Acquisition	Comcast	NBC, Universal Pictures and Telemundo +1	—	$13.8bn
Jan 2011	Merger	IAG	British Airways and Iberia	—	undisclosed
2011	Acquisition	Utz Brands	Zapp's	—	undisclosed

2010 (5)

Date	Type	Buyer	Assets	Seller	Value
May 2010	Acquisition	Booking Holdings	Rentalcars.com	—	undisclosed
Apr 2010	Acquisition	Heineken	Sol and Dos Equis	—	$7.6bn
Apr 2010	Acquisition	Richemont	Net-a-Porter	—	undisclosed
Mar 2010	Merger	Stanley Black & Decker	Black+Decker and DeWalt	Black & Decker Corporation	$4.5bn
Feb 2010	Acquisition	Kraft Foods	Cadbury	Cadbury plc	£11.5bn

2009 (4)

Date	Type	Buyer	Assets	Seller	Value
Dec 2009	Acquisition	Disney	Marvel	—	$4bn
Dec 2009	Acquisition	JBS	Pilgrim's	—	$2.8bn
Nov 2009	Acquisition	Amazon	Zappos	—	$1.2bn
May 2009	Acquisition	Campari Group	Wild Turkey	—	$575m

2008 (9)

Date	Type	Buyer	Assets	Seller	Value
Nov 2008	Acquisition	AB InBev	Budweiser, Bud Light and Michelob Ultra	Anheuser-Busch	$52bn
Nov 2008	Acquisition	J.M. Smucker	Folgers	—	$3.3bn
Oct 2008	Acquisition	Mars	Extra, Orbit and Skittles +1	Wrigley	$23bn
Oct 2008	Acquisition	Sony	RCA Records	—	$1.2bn
Jul 2008	Acquisition	Pernod Ricard	Absolut	—	€5.63bn
Jun 2008	Acquisition	Tata Motors	Jaguar, Land Rover and Range Rover	Ford	$2.3bn
May 2008	Acquisition	LVMH	Hublot	—	undisclosed
Apr 2008	Acquisition	Heineken and Carlsberg	Strongbow and Kronenbourg 1664	—	£7.8bn
Mar 2008	Acquisition	Amazon	Audible	—	$300m

2007 (6)

Date	Type	Buyer	Assets	Seller	Value
Dec 2007	Acquisition	News Corp	Dow Jones and The Wall Street Journal	—	$5.6bn
Nov 2007	Acquisition	Booking Holdings	Agoda	—	undisclosed
Oct 2007	Acquisition	Danone	Aptamil and Nutricia	—	€12.3bn
Jul 2007	Acquisition	JBS	Swift	—	$1.4bn
Jun 2007	Acquisition	Coca-Cola	Smartwater and Vitaminwater	—	$4.1bn
2007	Acquisition	Richemont	Alaïa	—	undisclosed

2006 (4)

Date	Type	Buyer	Assets	Seller	Value
Nov 2006	Acquisition	Alphabet	YouTube	—	$1.65bn
Aug 2006	Acquisition	Church & Dwight	OxiClean	—	$325m
May 2006	Acquisition	Disney	Pixar	—	$7.4bn
May 2006	Acquisition	Colgate-Palmolive	Tom's of Maine	—	$100m

2005 (5)

Date	Type	Buyer	Assets	Seller	Value
Nov 2005	Acquisition	PepsiCo	Stacy's	—	undisclosed
Oct 2005	Acquisition	Amer Sports	Salomon, Arc'teryx and Atomic	—	€485m
Oct 2005	Acquisition	Procter & Gamble	Gillette, Oral-B and Braun +1	The Gillette Company	$57bn
Sep 2005	Acquisition	Booking Holdings	Booking.com	—	$133m
Jul 2005	Acquisition	Pernod Ricard	Malibu, Beefeater and G.H. Mumm +1	—	£7.4bn

2004 (4)

Date	Type	Buyer	Assets	Seller	Value
Jul 2004	Acquisition	Groupe SEB	All-Clad	—	$250m
Jun 2004	Acquisition	Helen of Troy	OXO (kitchenware)	—	$273m
Jun 2004	Acquisition	VF Corporation	Vans	—	$396m
May 2004	Acquisition	Colgate-Palmolive	meridol and elmex	—	undisclosed

2002 (2)

Date	Type	Buyer	Assets	Seller	Value
Jun 2002	Merger	J.M. Smucker	Jif	—	$840m
Apr 2002	Acquisition	Berkshire Hathaway	Fruit of the Loom	—	$835m

2001 (4)

Date	Type	Buyer	Assets	Seller	Value
Oct 2001	Acquisition	General Mills	Pillsbury, Old El Paso and Häagen-Dazs (North America)	Diageo	$10.5bn
Oct 2001	Acquisition	Groupe SEB	Moulinex	—	undisclosed
Sep 2001	Acquisition	Church & Dwight	Trojan and First Response	—	$739m
Aug 2001	Acquisition	PepsiCo	Gatorade, Quaker and Quaker Chewy	Quaker Oats Company	$13.4bn

2000 (5)

Date	Type	Buyer	Assets	Seller	Value
Oct 2000	Acquisition	Unilever	Hellmann's, Knorr and Maizena	Bestfoods	$24.3bn
Aug 2000	Acquisition	Unilever	Ben & Jerry's	Ben & Jerry's Homemade	—
Jul 2000	Acquisition	Richemont	A. Lange & Söhne	—	undisclosed
May 2000	Acquisition	VF Corporation	The North Face	—	undisclosed
Mar 2000	Acquisition	Unilever	Colman's	—	—

1999 (3)

Date	Type	Buyer	Assets	Seller	Value
Nov 1999	Acquisition	LVMH	Zenith	—	undisclosed
Sep 1999	Acquisition	LVMH	TAG Heuer	—	undisclosed
1999	Acquisition	LVMH	Krug	—	undisclosed

1998 (4)

Date	Type	Buyer	Assets	Seller	Value
Jul 1998	Acquisition	Volkswagen Group	Bentley	—	£430m
Jul 1998	Acquisition	Volkswagen Group	Lamborghini	—	$110m
Jul 1998	Acquisition	Mattel	American Girl	—	$700m
Jan 1998	Acquisition	Berkshire Hathaway	Dairy Queen	—	$585m

1997 (4)

Date	Type	Buyer	Assets	Seller	Value
Oct 1997	Spin-off	Yum! Brands	KFC, Pizza Hut and Taco Bell	PepsiCo	—
May 1997	Acquisition	Mattel	Matchbox	—	$755m
1997	Acquisition	LVMH	Marc Jacobs	—	undisclosed
1997	Acquisition	Richemont	Panerai	—	undisclosed

1996 (2)

Date	Type	Buyer	Assets	Seller	Value
Jul 1996	Acquisition	LVMH	Celine	—	undisclosed
1996	Acquisition	Richemont	Vacheron Constantin	—	undisclosed

1993 (4)

Date	Type	Buyer	Assets	Seller	Value
Nov 1993	Acquisition	Mattel	Fisher-Price	—	$1.1bn
1993	Acquisition	Coca-Cola	Thums Up, Limca and Maaza	—	undisclosed
1993	Acquisition	LVMH	Berluti	—	undisclosed
1993	Acquisition	Richemont	Dunhill	—	undisclosed

1989 (1)

Date	Type	Buyer	Assets	Seller	Value
Nov 1989	Acquisition	Sony	Sony Pictures and Columbia Pictures	—	$3.4bn

1988 (3)

Date	Type	Buyer	Assets	Seller	Value
Jan 1988	Acquisition	Sony	Sony Music and Columbia Records	—	$2bn
1988	Acquisition	LVMH	Givenchy	—	undisclosed
1988	Acquisition	LVMH	Ruinart	—	undisclosed

1985 (2)

Date	Type	Buyer	Assets	Seller	Value
Jan 1985	Acquisition	Nestlé	Carnation	—	$3bn
1985	Acquisition	Richemont	Chloé	—	undisclosed

1972 (1)

Date	Type	Buyer	Assets	Seller	Value
Jan 1972	Acquisition	Berkshire Hathaway	See's Candies	—	$25m