Acquisition closed
Estée Lauder acquires Too Faced (2016)
Estée Lauder completed the acquisition of Too Faced on 28 December 2016 for $1.45 billion.[1]
Estee Lauder acquired Too Faced for $1.45 billion, then its largest purchase. Too Faced had been founded by two makeup artists in 1998 and built on playful packaging and product names, with its Better Than Sex mascara among the largest sellers in prestige cosmetics.
Deal facts
- Announced
- Closed
- Value
- $1.45 billion (enterprise value)
- Buyer
- Estée Lauder
- Seller
- —
- Assets
- Too Faced
- Regulatory review
- None recorded
Ownership changes recorded from this deal
| Owner | Owned | Relationship | Stake | From | To |
|---|---|---|---|---|---|
| Estée Lauder | Too Faced | owns | 100% | 2016-12-28 | present |
Who owns Too Faced today?
- Too Faced — owned by Estée Lauder since 2016
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Estee Lauder Companies Inc. Form 8-K - acquisition of Too Faced — SEC EDGAR, SEC Form 8-K, published 28 December 2016; retrieved 8 September 2026.
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