Who owns this brand?
The parent company behind 9,162 consumer brands, with acquisition dates, prices, previous owners and the full ownership tree. Every fact cites a primary filing.
Try: Ben & Jerry's, Wella Professionals, Aveeno, Band-Aid, Froot Loops
Dataset size
9,162
brand pages
2,643
brand owners
319
acquisitions, spin-offs & divestitures
22
merger-control decisions
Data as of . How these numbers are counted · Download the dataset (CC BY 4.0)
What the data shows
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406
406 companies control half of the 8,945 brands on Brandtree that have a controlling owner on record. The other half is spread across 1,775 more.
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50%
50% of British brands on Brandtree are owned by a company based outside the country, against 3% of Indian brands.
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107
107 brands on Brandtree have a different owner from a year ago. The largest single move took 14 brands from Unilever to The Magnum Ice Cream Company.
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28%
Three companies own 28% of the 163 pet & animal care brands on Brandtree: Zoetis, Elanco and Phibro.
The biggest brand owners
- Unilever · 🇬🇧 United Kingdom
- Procter & Gamble · 🇺🇸 United States
- Mars · 🇺🇸 United States
- Nestlé · 🇨🇭 Switzerland
- PepsiCo · 🇺🇸 United States
- Mondelēz · 🇺🇸 United States
- Coca-Cola · 🇺🇸 United States
- Diageo · 🇬🇧 United Kingdom
- Gulf Hotels Group · 🇧🇭 Bahrain
- Indofood · 🇮🇩 Indonesia
- AB InBev · 🇧🇪 Belgium
- H World · 🇨🇳 China
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Recent deals
- Danone acquires Huel Acquisition
- G-III Apparel Group and WHP Global acquire Marc Jacobs Acquisition
- PIF, Silver Lake and Affinity Partners acquire EA Acquisition
- Sleep Country Canada acquires Sleep Number Bankruptcy sale
- eBay acquires Depop Acquisition
- Henkel acquires OLAPLEX Acquisition
- Prestige Consumer Healthcare acquires Breathe Right Acquisition
- Unilever acquires Grüns Acquisition