Brandtree

Who owns Wella Professionals?

Wella Professionals is owned by KKR (the United States, NYSE: KKR) through its subsidiary Wella Company, which acquired the brand on 1 December 2020 from Coty.[1][2] Before KKR, Wella Professionals was owned by Coty from 2016 to 2020.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
KKR & Co. Inc. via Wella Company reported
Owned since
· deal details
Acquisition price
$4.3 billion (enterprise value)
Previous owner
Coty (2016–2020)
Owner HQ
🇺🇸 United States, New York
Origin
🇩🇪 Germany
Founded
1880
Category
Personal care & beautyHair careHair colour & styling
Parent ticker
NYSE: KKR
Last verified
· 2 sources

About Wella Professionals

Wella was founded in Germany in 1880 by a hairdresser who made wigs, and became one of the largest professional hair colour brands in the world, sold through salons rather than retail. It passed from Procter & Gamble to Coty in 2016 and to the KKR-controlled Wella Company in 2021.

Ownership timeline of Wella Professionals

Owners of Wella Professionals from 2003 to 2026 Procter & Gamble 2003–2016; Coty 2016–2020; KKR 2020–present Procter & Gamble Coty KKR 20052010201520202025
  1. 2003 – 2016 Procter & Gamble sold 1 October 2016 [1] verified
  2. 2016 – 2020 Coty [1] verified Coty sold a controlling stake in the Wella business to KKR in 2021 and retained a minority interest.
  3. 2020 – present KKR via Wella Company acquired 1 December 2020 [1][2] reported

Where Wella Professionals sits in KKR

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Wella Professionals sits in KKR Tree of 12 brands under KKR. KKR Upfield Becel Blue Band Country Crock Flora I Can't Believe It's Not B… ProActiv and 2 more Wella Company 60% Wella Professionals ghd Nioxin OPI

Open the full KKR ownership tree →

Other brands owned by KKR in personal care & beauty

See the full KKR brand portfolio (12) →

Deals involving Wella Professionals

Divestiture closed

KKR acquires Wella Professionals and Nioxin

Coty sold a controlling sixty per cent stake in its professional beauty and retail hair business to KKR, valuing it at about $4.3 billion. The carve-out created Wella Company as a standalone business, which is why salon brands and Coty fragrances now sit under different owners.

Value
$4.3bn
Buyer
KKR
Seller
Coty
Regulatory
None recorded
Divestiture closed

Coty acquires CoverGirl, Max Factor, Clairol and Wella Professionals

Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.

Value
$12.5bn
Buyer
Coty
Regulatory
None recorded

Latest news about Wella Professionals

No tagged news items yet. Headlines are added nightly from public feeds; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Wella Professionals?

The parent company of Wella Professionals is KKR, a private-equity firm headquartered in the United States. Wella Professionals sits under KKR's subsidiary Wella Company.

Is Wella Professionals German or American?

Wella Professionals originated in Germany in 1880, but it is owned today by KKR, which is headquartered in the United States. So Wella Professionals is a German-origin brand under American ownership.

When did KKR buy Wella Professionals?

KKR completed its acquisition of Wella Professionals on 1 December 2020, after announcing the deal on 1 June 2020.

Who owned Wella Professionals before KKR?

Before KKR, Wella Professionals was owned by Coty from 2016 until 2020.

Is Wella Professionals still owned by KKR?

Yes. As of 8 September 2026, Wella Professionals is still owned by KKR. The ownership record was last checked against primary sources on that date.

Sources (2) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 8 September 2026.
  2. [2] Coty Inc. Form 8-K — completion of the Wella transaction with KKR — SEC EDGAR, SEC Form 8-K, published 1 December 2020; retrieved 8 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.