Wella Professionals is owned by KKR (the United States, NYSE: KKR) through its subsidiary Wella Company, which acquired the brand on 1 December 2020 from Coty.[1][2] Before KKR, Wella Professionals was owned by Coty from 2016 to 2020.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Wella was founded in Germany in 1880 by a hairdresser who made wigs, and became one of the largest professional hair colour brands in the world, sold through salons rather than retail. It passed from Procter & Gamble to Coty in 2016 and to the KKR-controlled Wella Company in 2021.
Coty sold a controlling sixty per cent stake in its professional beauty and retail hair business to KKR, valuing it at about $4.3 billion. The carve-out created Wella Company as a standalone business, which is why salon brands and Coty fragrances now sit under different owners.
Procter & Gamble transferred 41 beauty brands, including CoverGirl, Max Factor, Clairol and Wella, to Coty in a Reverse Morris Trust structured to be tax-efficient for P&G shareholders. It was the largest single step in P&G's programme of cutting its portfolio from about 170 brands to 65.
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Frequently asked questions
Who is the parent company of Wella Professionals?
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The parent company of Wella Professionals is KKR, a private-equity firm headquartered in the United States. Wella Professionals sits under KKR's subsidiary Wella Company.
Is Wella Professionals German or American?
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Wella Professionals originated in Germany in 1880, but it is owned today by KKR, which is headquartered in the United States. So Wella Professionals is a German-origin brand under American ownership.
When did KKR buy Wella Professionals?
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KKR completed its acquisition of Wella Professionals on 1 December 2020, after announcing the deal on 1 June 2020.
Who owned Wella Professionals before KKR?
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Before KKR, Wella Professionals was owned by Coty from 2016 until 2020.
Is Wella Professionals still owned by KKR?
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Yes. As of 8 September 2026, Wella Professionals is still owned by KKR. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.