Who owns ghd?
ghd is owned by KKR (the United States, NYSE: KKR) through its subsidiary Wella Company, which has owned the brand since 1 December 2020.[1]
KKR owns 60% of Wella Company rather than all of it.
Evidence: Coty Inc. Annual Report on Form 10-K, SEC EDGAR. Last checked .
Key facts
- Current owner
- KKR & Co. Inc. via Wella Company reported
- Owned since
- Owner HQ
- 🇺🇸 United States, New York
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2001
- Category
- Personal care & beauty › Hair care › Hair colour & styling
- Parent ticker
- NYSE: KKR
- Last verified
- · 1 sources
About ghd
ghd makes ceramic hair straighteners and was founded in Yorkshire in 2001, taking its name from good hair day. It was among the first companies to sell professional styling irons to consumers at professional prices, and it is now part of Wella Company.
Ownership timeline of ghd
Where ghd sits in KKR
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full KKR ownership tree →
See the full KKR brand portfolio (12) →
Other brands owned by KKR
KKR controls 12 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
- Nioxin (1987)
- OPI (1981)
- Wella Professionals (1880)
Other brands in hair colour & styling, and who owns them
The 29 brands in hair colour & styling on Brandtree belong to 16 owners. The largest is Hoyu, with 6; KKR has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Beauteen | Hoyu | 🇯🇵 Japan |
| Elujuda | Milbon | 🇯🇵 Japan |
| got2b | Henkel | 🇩🇪 Germany |
| Samantha | Kino Indonesia | 🇮🇩 Indonesia |
| L'Oréal Paris | L'Oréal | 🇫🇷 France |
| Revlon ColorSilk | Revlon | 🇺🇸 United States |
| Clairol | Coty | 🇺🇸 United States |
| ALCINA | Dr. Wolff Group | 🇩🇪 Germany |
About the owner: KKR
KKR is a private-equity firm headquartered in New York, United States, founded in 1976. Brandtree records 12 brands under its control, and it is listed as NYSE: KKR.
KKR was founded in 1976 and effectively invented the leveraged buyout as a large-scale business, most famously with its 1988 takeover of RJR Nabisco. Its consumer holdings are held through funds rather than permanently, so brands under its control are expected to be sold within several years.
🇬🇧 ghd and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, ghd among them.
- Andrex — Kimberly-Clark 🇺🇸
- Batiste — Church & Dwight 🇺🇸
- Charlotte Tilbury — Puig 🇪🇸
- Childs Farm — PZ Cussons 🇬🇧
- Creed — L'Oréal 🇫🇷
- Cushelle — Essity 🇸🇪
Frequently asked questions
Who is the parent company of ghd?
The parent company of ghd is KKR, a private-equity firm headquartered in the United States. ghd sits under KKR's subsidiary Wella Company.
Is ghd British or American?
ghd originated in the United Kingdom in 2001, but it is owned today by KKR, which is headquartered in the United States. So ghd is a British-origin brand under American ownership.
Since when has Wella Company owned ghd?
Wella Company has owned ghd since 1 December 2020. KKR has held Wella Company since 1 December 2020.
Is ghd still owned by KKR?
Yes. As of 16 September 2026, ghd is still owned by KKR. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Coty Inc. Annual Report on Form 10-K — SEC EDGAR, SEC Form 10-K; retrieved 16 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.