Who owns the hair colour & styling brands?
29 hair colour & styling brands tracked here are owned by 16 companies; the three largest owners, Hoyu, Milbon and L'Oréal, control 12 of them (41%) as of Oct 2026.
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29
brands
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16
owning companies
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41%
held by top 3 owners
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5
foreign-owned brands · origin ≠ owner HQ
Biggest owners of hair colour & styling brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Hoyu | 🇯🇵 Japan | 6 | Beauteen, Beautylabo, Bigen, CIELO, Men's Bigen and 1 more |
| 2 | Milbon | 🇯🇵 Japan | 4 | Elujuda, ORDEVE, Villa Lodola, nigelle |
| 3 | L'Oréal | 🇫🇷 France | 2 | L'Oréal Paris, Matrix |
| 4 | Revlon | 🇺🇸 United States | 2 | Revlon ColorSilk, Revlon Professional |
| 5 | Kino Indonesia | 🇮🇩 Indonesia | 2 | Samantha, Sasha |
| 6 | Henkel | 🇩🇪 Germany | 2 | Schwarzkopf, got2b |
| 7 | KKR | 🇺🇸 United States | 2 | Wella Professionals, ghd |
| 8 | Dr. Wolff Group | 🇩🇪 Germany | 1 | ALCINA |
| 9 | Coty | 🇺🇸 United States | 1 | Clairol |
| 10 | Godrej Consumer | 🇮🇳 India | 1 | Godrej Expert |
| 11 | Helen of Troy | 🇺🇸 United States | 1 | Hot Tools |
| 12 | Sally Beauty Holdings | 🇺🇸 United States | 1 | ION |
| 13 | Mandom | 🇯🇵 Japan | 1 | LUCIDO-L |
| 14 | Marico | 🇮🇳 India | 1 | Livon |
| 15 | Movit | 🇺🇬 Uganda | 1 | Tropical Essence |
| 16 | Unilever | 🇬🇧 United Kingdom | 1 | VO5 |
All hair colour & styling brands and their owners
| Brand | Owner | Since | Origin |
|---|---|---|---|
| ALCINA | Dr. Wolff Group | — | 🇩🇪 Germany |
| Beauteen | Hoyu | — | 🇯🇵 Japan |
| Beautylabo | Hoyu | — | 🇯🇵 Japan |
| Bigen | Hoyu | — | 🇯🇵 Japan |
| CIELO | Hoyu | — | 🇯🇵 Japan |
| Clairol | Coty | 2016 | 🇺🇸 United States |
| Elujuda | Milbon | — | 🇯🇵 Japan |
| ghd | KKR via Wella Company | 2020 | 🇬🇧 United Kingdom |
| Godrej Expert | Godrej Consumer | — | 🇮🇳 India |
| got2b | Henkel | — | 🇩🇪 Germany |
| Hot Tools | Helen of Troy | — | 🇺🇸 United States |
| ION | Sally Beauty Holdings | — | 🇺🇸 United States |
| L'Oréal Paris | L'Oréal | — | 🇫🇷 France |
| Livon | Marico | — | 🇮🇳 India |
| LUCIDO-L | Mandom | — | 🇯🇵 Japan |
| Matrix | L'Oréal | 2000 | 🇺🇸 United States |
| Men's Bigen | Hoyu | — | 🇯🇵 Japan |
| nigelle | Milbon | — | 🇯🇵 Japan |
| ORDEVE | Milbon | — | 🇯🇵 Japan |
| PROMASTER | Hoyu | — | 🇯🇵 Japan |
| Revlon ColorSilk | Revlon | — | 🇺🇸 United States |
| Revlon Professional | Revlon | 2013 | 🇺🇸 United States |
| Samantha | Kino Indonesia | — | 🇮🇩 Indonesia |
| Sasha | Kino Indonesia | — | 🇮🇩 Indonesia |
| Schwarzkopf | Henkel | — | 🇩🇪 Germany |
| Tropical Essence | Movit | — | 🇺🇬 Uganda |
| Villa Lodola | Milbon | — | 🇮🇹 Italy |
| VO5 | Unilever | 2011 | 🇺🇸 United States |
| Wella Professionals | KKR via Wella Company | 2020 | 🇩🇪 Germany |