Infographics

295 charts built directly from the ownership dataset, current to 8 September 2026 and free to republish with attribution under a Creative Commons licence.

Every chart is real text rather than a flattened image, so screen readers can read it and search engines can index it. Each has a full text equivalent on its own page. No brand logos are used.

The big picture

The 12 companies behind your shelf

The companies that own the most consumer brands in this dataset, ranked. Together they account for 19% of every brand tracked here.

Everything one company owns

Everything Unilever owns

Every consumer brand Unilever controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Procter & Gamble owns

Every consumer brand Procter & Gamble controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Nestlé owns

Every consumer brand Nestlé controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Mars owns

Every consumer brand Mars controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything PepsiCo owns

Every consumer brand PepsiCo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Mondelēz owns

Every consumer brand Mondelēz controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Coca-Cola owns

Every consumer brand Coca-Cola controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Diageo owns

Every consumer brand Diageo controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything LVMH owns

Every consumer brand LVMH controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kraft Heinz owns

Every consumer brand Kraft Heinz controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything AB InBev owns

Every consumer brand AB InBev controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Reckitt owns

Every consumer brand Reckitt controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything L'Oréal owns

Every consumer brand L'Oréal controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything General Mills owns

Every consumer brand General Mills controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Conagra Brands owns

Every consumer brand Conagra Brands controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Colgate-Palmolive owns

Every consumer brand Colgate-Palmolive controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Campbell's owns

Every consumer brand Campbell's controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything The Magnum Ice Cream Company owns

Every consumer brand The Magnum Ice Cream Company controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Richemont owns

Every consumer brand Richemont controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kimberly-Clark owns

Every consumer brand Kimberly-Clark controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Kenvue owns

Every consumer brand Kenvue controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Estée Lauder owns

Every consumer brand Estée Lauder controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Alphabet owns

Every consumer brand Alphabet controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.
Everything Hershey owns

Every consumer brand Hershey controls, grouped by category. Each spoke is one brand; each coloured arc is a category, sized by how many brands sit in it.

Showing 24 of 105.

Who owns a category

Who owns the food brands

Every food brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the beverages brands

Every beverages brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the personal care & beauty brands

Every personal care & beauty brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the apparel, footwear & accessories brands

Every apparel, footwear & accessories brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the internet & digital brands

Every internet & digital brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the home care brands

Every home care brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the media & entertainment brands

Every media & entertainment brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the confectionery brands

Every confectionery brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the household goods & storage brands

Every household goods & storage brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the fashion apparel brands

Every fashion apparel brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the soft drinks brands

Every soft drinks brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the snacks brands

Every snacks brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the spirits brands

Every spirits brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the beer brands

Every beer brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the dairy & alternatives brands

Every dairy & alternatives brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the luxury goods brands

Every luxury goods brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the platforms & devices brands

Every platforms & devices brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the meals & meal components brands

Every meals & meal components brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the skin care brands

Every skin care brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the casual & denim brands

Every casual & denim brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the automotive brands

Every automotive brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the cars brands

Every cars brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the home, garden & diy brands

Every home, garden & diy brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.
Who owns the digital services brands

Every digital services brand tracked here, grouped by the company that owns it. Each block is one brand; block groups are owners, so the largest coloured region is the most concentrated owner.

Showing 24 of 153.

Acquisitions over time

Alphabet acquisitions over time

Every completed acquisition by Alphabet on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Amazon acquisitions over time

Every completed acquisition by Amazon on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Asahi Group acquisitions over time

Every completed acquisition by Asahi Group on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Authentic Brands acquisitions over time

Every completed acquisition by Authentic Brands on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Berkshire Hathaway acquisitions over time

Every completed acquisition by Berkshire Hathaway on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Booking Holdings acquisitions over time

Every completed acquisition by Booking Holdings on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Campari Group acquisitions over time

Every completed acquisition by Campari Group on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Church & Dwight acquisitions over time

Every completed acquisition by Church & Dwight on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Coca-Cola acquisitions over time

Every completed acquisition by Coca-Cola on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Colgate-Palmolive acquisitions over time

Every completed acquisition by Colgate-Palmolive on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Comcast acquisitions over time

Every completed acquisition by Comcast on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Disney acquisitions over time

Every completed acquisition by Disney on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Estée Lauder acquisitions over time

Every completed acquisition by Estée Lauder on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Ferrero acquisitions over time

Every completed acquisition by Ferrero on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
General Mills acquisitions over time

Every completed acquisition by General Mills on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Groupe SEB acquisitions over time

Every completed acquisition by Groupe SEB on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Heineken acquisitions over time

Every completed acquisition by Heineken on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Helen of Troy acquisitions over time

Every completed acquisition by Helen of Troy on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Hormel Foods acquisitions over time

Every completed acquisition by Hormel Foods on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
JBS acquisitions over time

Every completed acquisition by JBS on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
J.M. Smucker acquisitions over time

Every completed acquisition by J.M. Smucker on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Kering acquisitions over time

Every completed acquisition by Kering on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
LVMH acquisitions over time

Every completed acquisition by LVMH on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.
Mars acquisitions over time

Every completed acquisition by Mars on a time axis. Each circle is one deal, sized by its disclosed value; grey circles are deals whose price was never disclosed.

Showing 24 of 35.

Cross-border ownership

Which country owns which country’s brands

Every brand whose country of origin differs from its owner’s headquarters country, drawn as a flow from origin to owner. Thicker ribbons carry more brands.