Which countries' brands are owned from abroad

Across 94 countries with at least 15 brands, 19.4% of the 11,470 brands we can place under a controlling owner are owned by a company headquartered in a different country; among countries with 50 or more such brands, Ireland is highest at 55.8%.

Each country page below breaks the figure down by owner country, largest foreign owners and category. The existing statistics page and the country pages give a single cross-border figure; this analysis ranks every qualifying country and goes into who the foreign owners are.

Ranked by foreign-owned share

#	Country of origin	Brands with owner	Foreign-owned	Share	Main foreign owner country
1	🇧🇬 Bulgaria	20	13	65%	🇮🇪 Ireland (6)
2	🇸🇰 Slovakia	26	16	61.5%	🇮🇪 Ireland (9)
3	🇮🇪 Ireland	52	29	55.8%	🇬🇧 United Kingdom (14)
4	🇱🇻 Latvia	17	8	47.1%	🇱🇺 Luxembourg (3)
5	🇬🇧 United Kingdom	696	315	45.3%	🇺🇸 United States (94)
6	🇳🇱 Netherlands	94	39	41.5%	🇺🇸 United States (7)
7	🇪🇸 Spain	156	62	39.7%	🇬🇧 United Kingdom (10)
8	🇸🇪 Sweden	128	50	39.1%	🇺🇸 United States (10)
9	🇧🇪 Belgium	64	25	39.1%	🇺🇸 United States (6)
10	🇦🇹 Austria	46	18	39.1%	🇩🇪 Germany (6)
11	🇷🇴 Romania	37	14	37.8%	🇫🇷 France (4)
12	🇷🇸 Serbia	32	12	37.5%	🇭🇷 Croatia (9)
13	🇩🇪 Germany	283	101	35.7%	🇺🇸 United States (19)
14	🇮🇹 Italy	242	81	33.5%	🇫🇷 France (14)
15	🇱🇹 Lithuania	18	6	33.3%	🇩🇪 Germany (2)
16	🇻🇳 Vietnam	62	19	30.6%	🇹🇭 Thailand (6)
17	🇲🇹 Malta	17	5	29.4%	🇮🇪 Ireland (2)
18	🇫🇮 Finland	76	22	28.9%	🇸🇪 Sweden (6)
19	🇳🇿 New Zealand	101	29	28.7%	🇦🇺 Australia (16)
20	🇲🇽 Mexico	120	33	27.5%	🇺🇸 United States (14)
21	🇸🇮 Slovenia	33	9	27.3%	🇭🇷 Croatia (5)
22	🇫🇷 France	387	102	26.4%	🇺🇸 United States (19)
23	🇦🇷 Argentina	110	29	26.4%	🇨🇱 Chile (14)
24	🇭🇰 Hong Kong	72	19	26.4%	🇨🇳 China (11)
25	🇸🇬 Singapore	53	14	26.4%	🇲🇾 Malaysia (3)
26	🇨🇿 Czech Republic	58	15	25.9%	🇦🇹 Austria (2)
27	🇨🇭 Switzerland	133	34	25.6%	🇺🇸 United States (10)
28	🇺🇦 Ukraine	32	8	25%	🇨🇾 Cyprus (8)
29	🇦🇺 Australia	278	69	24.8%	🇺🇸 United States (15)
30	🇭🇺 Hungary	37	9	24.3%	🇫🇷 France (4)
31	🇧🇲 Bermuda	29	7	24.1%	🇯🇵 Japan (3)
32	🇹🇿 Tanzania	17	4	23.5%	🇧🇭 Bahrain (2)
33	🇩🇰 Denmark	114	26	22.8%	🇫🇮 Finland (9)
34	🇨🇦 Canada	242	54	22.3%	🇺🇸 United States (34)
35	🇳🇬 Nigeria	68	15	22.1%	🇳🇱 Netherlands (14)
36	🇪🇪 Estonia	19	4	21.1%	🇫🇮 Finland (2)
37	🇱🇺 Luxembourg	19	4	21.1%	🇨🇳 China (2)
38	🇪🇬 Egypt	48	10	20.8%	🇦🇪 United Arab Emirates (5)
39	🇵🇪 Peru	48	10	20.8%	🇨🇱 Chile (6)
40	🇲🇾 Malaysia	78	16	20.5%	🇸🇬 Singapore (8)
41	🇳🇴 Norway	89	18	20.2%	🇨🇳 China (9)
42	🇺🇬 Uganda	15	3	20%	🇰🇪 Kenya (2)
43	🇵🇹 Portugal	51	10	19.6%	🇫🇷 France (4)
44	🇧🇷 Brazil	240	46	19.2%	🇨🇱 Chile (8)
45	🇩🇴 Dominican Republic	16	3	18.8%	🇨🇴 Colombia (1)
46	🇵🇱 Poland	107	20	18.7%	🇱🇺 Luxembourg (7)
47	🇯🇲 Jamaica	23	4	17.4%	🇲🇽 Mexico (2)
48	🇦🇿 Azerbaijan	18	3	16.7%	🇰🇿 Kazakhstan (3)
49	🇬🇷 Greece	55	9	16.4%	🇩🇪 Germany (2)
50	🇺🇸 United States	3,267	531	16.3%	🇬🇧 United Kingdom (85)
51	🇰🇼 Kuwait	19	3	15.8%	🇦🇪 United Arab Emirates (2)
52	🇹🇭 Thailand	82	12	14.6%	🇨🇳 China (3)
53	🇹🇷 Turkey	110	16	14.5%	🇩🇪 Germany (3)
54	🇨🇱 Chile	67	9	13.4%	🇨🇴 Colombia (2)
55	🇨🇳 China	395	48	12.2%	🇭🇰 Hong Kong (29)
56	🇻🇪 Venezuela	25	3	12%	🇺🇸 United States (2)
57	🇴🇲 Oman	17	2	11.8%	🇦🇪 United Arab Emirates (1)
58	🇨🇴 Colombia	99	10	10.1%	🇵🇦 Panama (2)
59	🇮🇩 Indonesia	183	18	9.8%	🇯🇵 Japan (5)
60	🇭🇷 Croatia	31	3	9.7%	🇭🇺 Hungary (2)
61	🇵🇰 Pakistan	25	2	8%	🇹🇷 Turkey (2)
62	🇮🇱 Israel	53	4	7.5%	🇺🇸 United States (3)
63	🇰🇿 Kazakhstan	27	2	7.4%	🇹🇷 Turkey (2)
64	🇦🇪 United Arab Emirates	59	4	6.8%	🇸🇦 Saudi Arabia (2)
65	🇷🇺 Russia	75	5	6.7%	🇬🇧 United Kingdom (1)
66	🇹🇼 Taiwan	46	3	6.5%	🇯🇵 Japan (1)
67	🇧🇭 Bahrain	31	2	6.5%	🇦🇪 United Arab Emirates (1)
68	🇿🇦 South Africa	207	13	6.3%	🇫🇷 France (5)
69	🇮🇸 Iceland	32	2	6.3%	🇩🇰 Denmark (1)
70	🇳🇵 Nepal	17	1	5.9%	🇮🇳 India (1)
71	🇨🇲 Cameroon	18	1	5.6%	🇫🇷 France (1)
72	🇱🇰 Sri Lanka	55	3	5.5%	🇮🇳 India (3)
73	🇶🇦 Qatar	19	1	5.3%	🇰🇼 Kuwait (1)
74	🇪🇨 Ecuador	39	2	5.1%	🇨🇱 Chile (1)
75	🇹🇹 Trinidad and Tobago	20	1	5%	🇮🇳 India (1)
76	🇮🇳 India	333	14	4.2%	🇺🇸 United States (6)
77	🇰🇷 South Korea	243	10	4.1%	🇺🇸 United States (3)
78	🇵🇭 Philippines	73	3	4.1%	🇭🇰 Hong Kong (2)
79	🇲🇦 Morocco	25	1	4%	🇦🇪 United Arab Emirates (1)
80	🇬🇭 Ghana	25	1	4%	🇿🇦 South Africa (1)
81	🇧🇩 Bangladesh	51	2	3.9%	🇮🇳 India (1)
82	🇰🇪 Kenya	53	2	3.8%	🇹🇭 Thailand (1)
83	🇯🇵 Japan	631	23	3.6%	🇺🇸 United States (9)
84	🇹🇳 Tunisia	32	1	3.1%	🇦🇪 United Arab Emirates (1)
85	🇸🇦 Saudi Arabia	40	1	2.5%	🇩🇪 Germany (1)
86	🇲🇰 North Macedonia	25	0	0%	—
87	🇵🇬 Papua New Guinea	24	0	0%	—
88	🇿🇲 Zambia	23	0	0%	—
89	🇨🇾 Cyprus	19	0	0%	—
90	🇧🇾 Belarus	18	0	0%	—
91	🇩🇿 Algeria	16	0	0%	—
92	🇸🇳 Senegal	15	0	0%	—
93	🇮🇷 Iran	15	0	0%	—
94	🇦🇴 Angola	15	0	0%	—

Small samples swing widely: countries with fewer than 50 brands in the table rest on a handful of brands, so read their rank loosely.

How this is computed

A brand counts as foreign-owned when its current controlling owner, followed up through controlling subsidiaries to the ultimate parent, has its headquarters in a country other than the brand's country of origin. Controlling means outright ownership or a stake of 50% or more, with no territorial limit. Brands that are only licensed, only part-owned or have no current owner on record are left out of the denominator, not counted as domestic. A country is listed when at least 15 of its brands have a controlling owner. Data as of 16 October 2026.

Coverage caveat. Brandtree adds brands mainly through the filings of large listed groups, so its sample over-represents brands that were bought by multinationals and under-represents small, independent domestic brands. These shares describe the brands tracked here, not every brand in a country. Headquarters is the country of the owner's registered head office, so a group moved for tax reasons shows as foreign.