🇪🇪 Foreign ownership of Estonian brands
21.1% of the 19 Estonian brands with a controlling owner (4) are owned by a company headquartered outside Estonia, most often in Finland, Norway and the United States. That ranks 36 of 94 countries analysed.
Which countries own them
| Owner headquartered in | Brands | Share of foreign-owned | Bar |
|---|---|---|---|
| 🇫🇮 Finland | 2 | 50% | |
| 🇳🇴 Norway | 1 | 25% | |
| 🇺🇸 United States | 1 | 25% |
Largest foreign owners
| Owner | Headquarters | Estonian brands owned |
|---|---|---|
| Atria | 🇫🇮 Finland | 1 |
| Microsoft | 🇺🇸 United States | 1 |
| Olvi | 🇫🇮 Finland | 1 |
| Reitan Retail | 🇳🇴 Norway | 1 |
Where foreign ownership is highest
Top-level categories with at least 5 Estonian brands that have a controlling owner.
| Category | Brands | Foreign-owned | Share |
|---|---|---|---|
| Home, garden & DIY | 5 | 1 | 20% |
| Beverages | 8 | 1 | 12.5% |
Examples
- A. Le Coq owned by Olvi
- Maks & Moorits owned by Atria
- R-kiosk owned by Reitan Retail
- Skype owned by Microsoft
How this is computed
Of 19 Estonian brands recorded, 19 have a current controlling owner (outright or a stake of 50% or more, followed up to the ultimate parent). The other 0 are licensed, part-owned or lack a current owner and are left out. A brand is foreign-owned when that ultimate parent is headquartered in a different country from the brand's origin. Data as of . Method and ranking for all countries.
Coverage caveat. The brands tracked skew towards those held by large filing companies, so this overstates foreign ownership relative to every brand in the country; with this few brands, one acquisition moves the share noticeably. See also the Estonia country page.