🇪🇪 Estonian brands and who owns them
Of 19 Estonian consumer brands tracked here, 4 (21%) are owned by companies headquartered outside Estonia, most often in Finland, Norway and the United States.
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19
Estonian brands
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4
foreign-owned · 21%
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15
domestically owned
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7
Estonian brand owners
Who bought the Estonian brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇫🇮 Finland | 2 | A. Le Coq (Olvi), Maks & Moorits (Atria) |
| 🇳🇴 Norway | 1 | R-kiosk (Reitan Retail) |
| 🇺🇸 United States | 1 | Skype (Microsoft) |
Estonian companies that own brands
- Liviko · 7 brands
- TKM Grupp · 4 brands
- PRFoods · 2 brands
- Silvano Fashion Group · 2 brands
- Tallinna Sadam · 2 brands
- Elron · 1 brands
- Tallink · 1 brands
All Estonian brands
| Brand | Category | Owner | Owner HQ | Since |
|---|---|---|---|---|
| A. Le Coq | Lager | Olvi | 🇫🇮 Finland | — |
| Caribba | Rum | Liviko | 🇪🇪 Estonia | — |
| Crafter's | Gin | Liviko | 🇪🇪 Estonia | — |
| Delice | Grocery own brands | TKM Grupp | 🇪🇪 Estonia | — |
| Elron | Railways | Elron | 🇪🇪 Estonia | — |
| Hõbe | Vodka | Liviko | 🇪🇪 Estonia | — |
| I.L.U. | General merchandise own brands | TKM Grupp | 🇪🇪 Estonia | — |
| Kännu Kukk | Liqueurs & aperitifs | Liviko | 🇪🇪 Estonia | — |
| Kaubamaja | General merchandise own brands | TKM Grupp | 🇪🇪 Estonia | — |
| Liviko Liqueur | Liqueurs & aperitifs | Liviko | 🇪🇪 Estonia | — |
| Maks & Moorits | Processed & packaged meat | Atria | 🇫🇮 Finland | — |
| Port of Tallinn | Parcel & freight logistics | Tallinna Sadam | 🇪🇪 Estonia | — |
| R-kiosk | General merchandise own brands | Reitan Retail | 🇳🇴 Norway | 2012 |
| Selver | Grocery own brands | TKM Grupp | 🇪🇪 Estonia | — |
| Skype | Email & messaging | Microsoft | 🇺🇸 United States | 2011 |
| Tallink Silja Line | Ferries | Tallink | 🇪🇪 Estonia | — |
| TS Laevad | Ferries | Tallinna Sadam | 🇪🇪 Estonia | — |
| Vana Tallinn | Liqueurs & aperitifs | Liviko | 🇪🇪 Estonia | — |
| Viru Valge | Vodka | Liviko | 🇪🇪 Estonia | — |