Reitan Retail: brands it owns and its ownership tree
Reitan Retail is a privately held company headquartered in Oslo, Norway that owns 11 consumer brands across 2 categories and makes and sells 1 consumer brand under licence without owning the name.[1]
Reitan Retail is the retail arm of the Norwegian family company REITAN, established at the start of 2021 when REITAN put all its retail operations into one business area. It is wholly owned by REITAN AS, which the Reitan family holds through three holding companies, and it runs discount grocery, convenience and mobility businesses in seven countries. Almost everything is franchised: its own accounts conclude that the franchisee, not the group, controls each store, so franchisee sales never appear as revenue. Revenue in 2025 was NOK 111.7 billion across 3,409 sales outlets.
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Company facts
- Legal name
- Reitan Retail AS (also Reitan)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇳🇴 Oslo, Norway
- Founded
- 2021
- Website
- www.reitanretail.no
- Last verified
- · 1 sources
Reitan Retail in numbers
- Reitan Retail owns 11 consumer brands tracked here across 2 top-level categories; the largest is home, garden & diy with 10 brands.[1]
- 5 of its brands originated outside Norway.
Everything Reitan Retail owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Home, garden & DIY (10)
Full portfolio, 11 brands, with sources → · Competitors by shared categories →
Minority stakes, joint ventures and licences
- 7-Eleven (Nordics) — licensee 100% since 2000[1]Made and sold under licence; the name is owned by another company.
Latest news about Reitan Retail
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Frequently asked questions
What brands does Reitan Retail own?
Reitan Retail owns 11 consumer brands tracked here, including Narvesen, Pressbyrån, REMA 1000, R-kioski, Northland and Caffeine.
Is Reitan Retail a Norwegian company?
Yes. Reitan Retail is headquartered in Oslo, Norway and was founded in 2021.
Who owns Reitan Retail?
Reitan Retail is privately held. Reitan Retail is the retail arm of the Norwegian family company REITAN, established at the start of 2021 when REITAN put all its retail operations into one business area.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reitan Retail 2025 Annual and Sustainability Report — Reitan Retail AS, Annual report, published 13 May 2026; retrieved 24 September 2026.
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