Who owns Northland?
Northland is owned by Reitan Retail (Norway).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Reitan Retail 2025 Annual and Sustainability Report, Reitan Retail AS, 13 May 2026. Last checked .
Key facts
- Current owner
- Reitan Retail AS reported
- Owner HQ
- 🇳🇴 Norway, Oslo
- Origin
- 🇳🇴 Norway
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Last verified
- · 1 sources
About Northland
Northland is Reitan Convenience's Norwegian convenience brand, and the one the group chose to extend when it opened its first unmanned store concept at Oslo airport in 2025. That store was part of a wider reshaping of the convenience portfolio during the year, in which 119 smaller and less profitable outlets closed while the remaining ones leaned harder into prepared food and drink.
Ownership timeline of Northland
- Current owner Reitan Retail [1] reported
Where Northland sits in Reitan Retail
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Reitan Retail ownership tree →
See the full Reitan Retail brand portfolio (11) →
Other brands owned by Reitan Retail
Reitan Retail controls 11 brands on Brandtree, 10 of them in home, garden & diy.
Also in home, garden & diy
- Innom
- Kolonihagen
- Lietuvos Spauda
- Narvesen (1894)
- Pressbyrån (1899)
- R-kiosk
- R-kioski
- REMA 1000 (1979)
- Uno-X
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Reitan Retail has 8.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
| Arenal | Sonae | 🇵🇹 Portugal |
Every brand in general merchandise own brands and its owner →
About the owner: Reitan Retail
Reitan Retail is a privately held company headquartered in Oslo, Norway, founded in 2021. Brandtree records 11 brands under its control.
Reitan Retail is the retail arm of the Norwegian family company REITAN, established at the start of 2021 when REITAN put all its retail operations into one business area. It is wholly owned by REITAN AS, which the Reitan family holds through three holding companies, and it runs discount grocery, convenience and mobility businesses in seven countries. Almost everything is franchised: its own accounts conclude that the franchisee, not the group, controls each store, so franchisee sales never appear as revenue. Revenue in 2025 was NOK 111.7 billion across 3,409 sales outlets.
Reitan Retail: full profile, brands and acquisition history →
🇳🇴 Northland and other Norwegian brands
Brandtree records a controlling owner for 64 brands that began in Norway. 20 of them (31%) are now controlled by a company headquartered in another country; Northland is not one of them.
- Byggmakker — Kesko 🇫🇮
- Jensen — Hilding Anders 🇸🇪
- Oglaend System — Hilti 🇱🇮
- Aftenposten — Schibsted Media 🇳🇴
- Awilco LNG — Awilco LNG 🇳🇴
- Color Line — Color Line 🇳🇴
Frequently asked questions
Who is the parent company of Northland?
The parent company of Northland is Reitan Retail, a privately held company headquartered in Norway.
Is Northland Norwegian?
Yes. Northland originated in Norway and its owner, Reitan Retail, is also headquartered in Norway.
Is Northland still owned by Reitan Retail?
Yes. As of 24 September 2026, Northland is still owned by Reitan Retail. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Reitan Retail 2025 Annual and Sustainability Report — Reitan Retail AS, Annual report, published 13 May 2026; retrieved 24 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.