Sonae: brands it owns and its ownership tree
Sonae (Euronext Lisbon: SON) is a publicly listed company headquartered in Maia, Portugal that owns 10 consumer brands across 3 categories.[1]
Sonae was founded in 1959 as a wood-based panel producer in northern Portugal, went public in 1983, and now describes itself as an investment company that takes controlling stakes and shapes strategy from the board rather than running its companies day to day. Its shares trade on Euronext Lisbon under ISIN PTSON0AM0001; Efanor Investimentos held 53.05 per cent at the end of 2025. It reports six segments: MC, the Portuguese food retail and health and beauty business; Worten in electronics; Musti in Nordic pet retail; Sierra in real estate; Bright Pixel in technology investment; and a 37.4 per cent holding in the telecoms operator NOS.
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brands owned
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3
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Sonae, SGPS, S.A.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇵🇹 Maia, Portugal
- Founded
- 1959
- Tickers
- Euronext Lisbon: SON
- Website
- www.sonae.pt
- Last verified
- · 1 sources
Sonae in numbers
- Sonae owns 10 consumer brands tracked here across 3 top-level categories; the largest is home, garden & diy with 6 brands.[1]
- 4 of its brands originated outside Portugal.
Everything Sonae owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 10 brands, with sources → · Competitors by shared categories →
Latest news about Sonae
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Frequently asked questions
What brands does Sonae own?
Sonae owns 10 consumer brands tracked here, including Continente, Druni, Wells, Worten, Musti and Salsa.
Is Sonae a Portuguese company?
Yes. Sonae is headquartered in Maia, Portugal and was founded in 1959.
Who owns Sonae?
Sonae is a publicly listed company owned by its shareholders; it trades as SON on the Euronext Lisbon.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sonae Integrated Annual Report 2025 — Sonae, SGPS, S.A., Annual report, published 1 April 2026; retrieved 20 September 2026.
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