Who owns Worten?
Worten is owned by Sonae (Portugal, Euronext Lisbon: SON).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sonae Integrated Annual Report 2025, Sonae, SGPS, S.A, 1 April 2026. Last checked .
Key facts
- Current owner
- Sonae, SGPS, S.A. reported
- Owner HQ
- 🇵🇹 Portugal, Maia
- Origin
- 🇵🇹 Portugal
- Category
- Home, garden & DIY › Retailer own brands › General merchandise own brands
- Parent ticker
- Euronext Lisbon: SON
- Last verified
- · 1 sources
About Worten
Worten is Sonae's wholly owned electronics and household appliance retailer, and one of the group's six reporting segments in its own right. Turnover rose 7.5 per cent to €1.5 billion in 2025 and online sales grew from 17 to 20 per cent of the total. During the year it launched Worten Life, a loyalty scheme tied to the Cartão Continente, and a home alarm service built with the telecoms operator NOS.
Ownership timeline of Worten
Where Worten sits in Sonae
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sonae ownership tree →
See the full Sonae brand portfolio (10) →
Other brands owned by Sonae
Sonae controls 10 brands on Brandtree, 6 of them in home, garden & diy.
Also in home, garden & diy
Other brands in general merchandise own brands, and who owns them
The 162 brands in general merchandise own brands on Brandtree belong to 68 owners. The largest is JD Sports, with 15; Sonae has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Blacks | JD Sports | 🇬🇧 United Kingdom |
| Bebemundo | Corporación Favorita | 🇪🇨 Ecuador |
| Innom | Reitan Retail | 🇳🇴 Norway |
| B&Q | Kingfisher | 🇬🇧 United Kingdom |
| Anko | Wesfarmers | 🇦🇺 Australia |
| Basualdo | Cencosud | 🇨🇱 Chile |
| Bike Republic | Colruyt Group | 🇧🇪 Belgium |
| Glans | Hagar | 🇮🇸 Iceland |
Every brand in general merchandise own brands and its owner →
About the owner: Sonae
Sonae is a publicly listed company headquartered in Maia, Portugal, founded in 1959. Brandtree records 10 brands under its control, and it is listed as Euronext Lisbon: SON.
Sonae was founded in 1959 as a wood-based panel producer in northern Portugal, went public in 1983, and now describes itself as an investment company that takes controlling stakes and shapes strategy from the board rather than running its companies day to day. Its shares trade on Euronext Lisbon under ISIN PTSON0AM0001; Efanor Investimentos held 53.05 per cent at the end of 2025. It reports six segments: MC, the Portuguese food retail and health and beauty business; Worten in electronics; Musti in Nordic pet retail; Sierra in real estate; Bright Pixel in technology investment; and a 37.4 per cent holding in the telecoms operator NOS.
🇵🇹 Worten and other Portuguese brands
Brandtree records a controlling owner for 55 brands that began in Portugal. 8 of them (15%) are now controlled by a company headquartered in another country; Worten is not one of them.
- Amanhecer — Jerónimo Martins 🇵🇹
- Bordallo Pinheiro — NCFGEST 🇵🇹
- Sport Zone — JD Sports 🇬🇧
- Amoos — Semapa 🇵🇹
- Azores Airlines — SATA 🇵🇹
- Benfica TV — Sport Lisboa e Benfica 🇵🇹
Frequently asked questions
Who is the parent company of Worten?
The parent company of Worten is Sonae, a publicly listed company headquartered in Portugal.
Is Worten Portuguese?
Yes. Worten originated in Portugal and its owner, Sonae, is also headquartered in Portugal.
Is Worten still owned by Sonae?
Yes. As of 20 September 2026, Worten is still owned by Sonae. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sonae Integrated Annual Report 2025 — Sonae, SGPS, S.A., Annual report, published 1 April 2026; retrieved 20 September 2026.
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