Hagar: brands it owns and its ownership tree
Hagar (Nasdaq Iceland: HAGA) is a publicly listed company headquartered in Reykjavík, Iceland that owns 11 consumer brands across 3 categories and makes and sells 1 consumer brand under licence without owning the name.[1]
Hagar is the largest grocery retailer in Iceland and is listed on the main market of Nasdaq Iceland. It runs eight business units at home — 40 grocery stores, 22 Olís service stations, 45 ÓB self-service fuel stations, two warehouses, a production facility, a wholesale store and a specialty store — and owns SMS, the market leader in the Faroe Islands, along with an online alcohol shop in the Netherlands. That makes it central to the price of food in Iceland: when the country argues about the cost of groceries it is largely arguing about Bónus and Hagkaup. Group profit for the 2025/26 year was ISK 7,394 million on EBITDA of ISK 18,129 million.
-
brands owned
-
3
categories
-
0
acquisitions recorded
-
0
divestitures recorded
Company facts
- Legal name
- Hagar hf.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇮🇸 Reykjavík, Iceland
- Tickers
- Nasdaq Iceland: HAGA
- Website
- www.hagar.is
- Last verified
- · 2 sources
Hagar in numbers
- Hagar owns 11 consumer brands tracked here across 3 top-level categories; the largest is home, garden & diy with 9 brands.[1]
- 3 of its brands originated outside Iceland.
Everything Hagar owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 11 brands, with sources → · Competitors by shared categories →
Minority stakes, joint ventures and licences
- Zara (Iceland) — licensee 100%[1]Made and sold under licence; the Zara name is owned by Inditex.
Hagar in the global legal-entity registry
The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.
- Legal entity identifier (LEI)
- 635400TICHH43JJTNP54
- Registered name
- Hagar hf. (IS)
- Registration status
- Issued · record updated 18 May 2026
- Parent
- None named: it reports that no person or entity controls it.
- Retrieved
- · GLEIF record (JSON)
Frequently asked questions
What brands does Hagar own?
Hagar owns 11 consumer brands tracked here, including Bónus, Eldum rétt, Hagkaup, Stórkaup, ÓB and Olís.
Is Hagar an Icelandic company?
Yes. Hagar is headquartered in Reykjavík, Iceland.
Who owns Hagar?
Hagar is a publicly listed company owned by its shareholders; it trades as HAGA on the Nasdaq Iceland.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Hagar hf. Consolidated Financial Statements for the year ended 28 February 2026 — Hagar hf., Annual report, published 29 April 2026; retrieved 21 September 2026.
- [2] Hagar hf. Presentation of results for 3rd quarter 2022/23 — Hagar hf., Stock exchange filing, published 16 January 2023; retrieved 27 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.