Who are Hagar's biggest competitors?
On Brandtree, Hagar's biggest competitors by shared categories are Shoprite Group, which shares 3 categories, such as grocery own brands and general merchandise own brands; Salling Group, which shares 3 categories, such as grocery own brands; and Fortenova Group, which shares 3 categories, such as grocery own brands.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Hagar controls 11 brands with a page here, across 4 categories; 110 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Shoprite Group | 3 | 27% | Grocery own brands, General merchandise own brands and Food delivery |
| 2 | Salling Group | 3 | 50% | Grocery own brands, General merchandise own brands and Food delivery |
| 3 | Fortenova Group | 3 | 50% | Grocery own brands, General merchandise own brands and Fresh fruit |
| 4 | Cencosud | 2 | 50% | Grocery own brands and General merchandise own brands |
| 5 | Corporación Favorita | 2 | 50% | General merchandise own brands and Grocery own brands |
| 6 | REWE Group | 2 | 50% | Grocery own brands and General merchandise own brands |
| 7 | Colruyt Group | 2 | 29% | Grocery own brands and General merchandise own brands |
| 8 | Magnit | 2 | 50% | Grocery own brands and General merchandise own brands |
| 9 | Loblaw | 2 | 33% | Grocery own brands and General merchandise own brands |
| 10 | AML Foods | 2 | 50% | Grocery own brands and General merchandise own brands |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Hagar and Shoprite Group: 3 shared categories
| Category | Hagar | Shoprite Group |
|---|---|---|
| Grocery own brands | Bónus, Hagkaup, Miklagarður, Mylnan, SMS | Checkers, Checkers Hyper, Forage and Feast, Homegrown, Shoprite, Ubrand, Usave |
| General merchandise own brands | Glans, ÓB, Olís, Stórkaup | Checkers Little Me, LiquorShop, Medirite |
| Food delivery | Eldum rétt | Checkers Sixty60 |
Hagar and Salling Group: 3 shared categories
| Category | Hagar | Salling Group |
|---|---|---|
| Grocery own brands | Bónus, Hagkaup, Miklagarður, Mylnan, SMS | Bilka, føtex, Netto (Salling Group), ØGO, Rimi |
| General merchandise own brands | Glans, ÓB, Olís, Stórkaup | BR, Salling Department Stores |
| Food delivery | Eldum rétt | Skagenfood |
Hagar and Fortenova Group: 3 shared categories
| Category | Hagar | Fortenova Group |
|---|---|---|
| Grocery own brands | Bónus, Hagkaup, Miklagarður, Mylnan, SMS | IDEA, Konzum, Mercator, Roda |
| General merchandise own brands | Glans, ÓB, Olís, Stórkaup | Tisak |
| Fresh fruit | Bananar | Arivera Fruit |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Hagar owns and the most overlapping owners on Brandtree.