Who owns Homegrown?
Homegrown is owned by Shoprite Group (South Africa, JSE: SHP).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Shoprite Holdings Limited reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇿🇦 South Africa, Brackenfell, Cape Town
- Origin
- 🇿🇦 South Africa
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- JSE: SHP
- Last verified
- · 1 sources
About Homegrown
Homegrown is the Shoprite own brand reserved for products that are entirely South African, which the group runs as a job-creation measure as much as a range. It sits inside a private label programme that is deliberately domestic: 90.9 per cent of the group's private label products are sourced locally, almost 91 per cent of its grocery private label lines are made in South Africa, and a five-year localisation strategy commits it to expanding private label with preference given to South African suppliers.
Ownership timeline of Homegrown
- ? – present Shoprite Group [1] reported
Where Homegrown sits in Shoprite Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Shoprite Group ownership tree →
Other brands owned by Shoprite Group in home, garden & diy
Latest news about Homegrown
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Frequently asked questions
Who is the parent company of Homegrown?
The parent company of Homegrown is Shoprite Group, a publicly listed company headquartered in South Africa.
Is Homegrown South African?
Yes. Homegrown originated in South Africa and its owner, Shoprite Group, is also headquartered in South Africa.
Is Homegrown still owned by Shoprite Group?
Yes. As of 23 September 2026, Homegrown is still owned by Shoprite Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Shoprite Holdings Limited Integrated Report 2025 — Shoprite Holdings Limited, Annual report, published 1 October 2025; retrieved 23 September 2026.
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