Who owns the retailer own brands brands?
18 retailer own brands brands tracked here are owned by 8 companies; the three largest owners, Walmart, Target and Kroger, control 12 of them (67%) as of Sep 2026.
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18
brands
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8
owning companies
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67%
held by top 3 owners
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0
foreign-owned brands · origin ≠ owner HQ
Biggest owners of retailer own brands brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Walmart | 🇺🇸 United States | 6 | Equate, Great Value, Member's Mark, Sam's Club, bettergoods and 1 more |
| 2 | Target | 🇺🇸 United States | 3 | Favorite Day, Good & Gather, up & up |
| 3 | Kroger | 🇺🇸 United States | 3 | Kroger, Private Selection, Simple Truth |
| 4 | Sainsbury's | 🇬🇧 United Kingdom | 2 | Argos, Sainsbury's |
| 5 | Asda | 🇬🇧 United Kingdom | 1 | Asda |
| 6 | The Home Depot | 🇺🇸 United States | 1 | HDX |
| 7 | Marks & Spencer | 🇬🇧 United Kingdom | 1 | M&S Food |
| 8 | Lowe's | 🇺🇸 United States | 1 | Project Source |