Who owns bettergoods?
bettergoods is owned by Walmart (the United States, NYSE: WMT).[1]
Evidence: Walmart Inc. Annual Report on Form 10-K filed 2026-03-13, SEC EDGAR, 13 March 2026. Verified from filings; last checked .
Key facts
- Current owner
- Walmart Inc. verified
- Owner HQ
- 🇺🇸 United States, Bentonville, Arkansas
- Origin
- 🇺🇸 United States
- Founded
- 2024
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: WMT
- Last verified
- · 1 sources
About bettergoods
bettergoods launched in 2024 as Walmart's premium food line, the largest private label the company had introduced in twenty years. It is aimed at shoppers who would otherwise buy from Trader Joe's or Aldi rather than at its existing value customers.
How often Walmart names bettergoods in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of bettergoods
Where bettergoods sits in Walmart
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Walmart ownership tree →
See the full Walmart brand portfolio (9) →
Other brands owned by Walmart
Walmart controls 9 brands on Brandtree, 6 of them in home, garden & diy.
Also in home, garden & diy
- Equate (1993)
- Great Value (1993)
- Member's Mark (1998)
- onn. (2018)
- Sam's Club (1983)
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12; Walmart has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: Walmart
Walmart is a publicly listed company headquartered in Bentonville, Arkansas, United States, founded in 1962. Brandtree records 9 brands under its control, and it is listed as NYSE: WMT.
Walmart is the largest company in the world by revenue and the largest private employer in the United States. Founded in Arkansas in 1962, it built its position on distribution efficiency and scale buying, and the Walton family still holds close to half the shares.
🇺🇸 bettergoods and other American brands
Brandtree records a controlling owner for 2,549 brands that began in the United States. 478 of them (19%) are now controlled by a company headquartered in another country; bettergoods is not one of them.
- 3 Day Blinds — Hunter Douglas 🇳🇱
- 7-Eleven — Seven & i 🇯🇵
- AMES — Griffon 🇺🇸
- AZEK Exteriors — James Hardie 🇮🇪
- Alamo Cement — Buzzi 🇮🇹
- American Olean — Mohawk 🇺🇸
Latest news about bettergoods
- Gias Foods, Inc. Recalls Bettergoods Authentic Italian Lemon Alfredo Fettuccine Because of Possible Health Risk — fda.gov, · recall
- Gias Foods, Inc. Recalls Bettergoods Authentic Italian Lemon Alfredo Fettuccine Because of Possible Health Risk — fda.gov, · recall
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of bettergoods?
The parent company of bettergoods is Walmart, a publicly listed company headquartered in the United States.
Is bettergoods American?
Yes. bettergoods originated in the United States in 2024 and its owner, Walmart, is also headquartered in the United States.
Is bettergoods still owned by Walmart?
Yes. As of 16 September 2026, bettergoods is still owned by Walmart. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Walmart Inc. Annual Report on Form 10-K filed 2026-03-13 — SEC EDGAR, SEC Form 10-K, published 13 March 2026; retrieved 16 September 2026.
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