Who owns Bara?
Bara is owned by FEMSA (Mexico, NYSE: FMX).[1]
Key facts
- Current owner
- Fomento Económico Mexicano, S.A.B. de C.V. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇲🇽 Mexico, Monterrey
- Origin
- 🇲🇽 Mexico
- Founded
- 2018
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: FMX BMV: FEMSAUBD
- Last verified
- · 1 sources
About Bara
Bara is a proximity discount grocery format FEMSA describes as built on a low-cost model offering a selection of national and private label products at the most competitive prices. It is being developed in the Jalisco and Bajío regions and expanded into northern Mexico, aimed at shoppers for whom the convenience pricing of OXXO is too expensive.
Ownership timeline of Bara
Where Bara sits in FEMSA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full FEMSA ownership tree →
Other brands owned by FEMSA
Latest news about Bara
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Frequently asked questions
Who is the parent company of Bara?
The parent company of Bara is FEMSA, a publicly listed company headquartered in Mexico.
Is Bara Mexican?
Yes. Bara originated in Mexico in 2018 and its owner, FEMSA, is also headquartered in Mexico.
Is Bara still owned by FEMSA?
Yes. As of 16 September 2026, Bara is still owned by FEMSA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fomento Económico Mexicano, S.A.B. de C.V. Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 16 September 2026.
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