Who owns Bara?
Bara is owned by FEMSA (Mexico, NYSE: FMX).[1]
Evidence: Fomento Económico Mexicano, S.A.B. de C.V. Annual Report on Form 20-F filed 2026-04-24, SEC EDGAR, 24 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Fomento Económico Mexicano, S.A.B. de C.V. verified
- Owner HQ
- 🇲🇽 Mexico, Monterrey
- Origin
- 🇲🇽 Mexico
- Founded
- 2018
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Parent ticker
- NYSE: FMX BMV: FEMSAUBD
- Last verified
- · 1 sources
About Bara
Bara is a proximity discount grocery format FEMSA describes as built on a low-cost model offering a selection of national and private label products at the most competitive prices. It is being developed in the Jalisco and Bajío regions and expanded into northern Mexico, aimed at shoppers for whom the convenience pricing of OXXO is too expensive.
What FEMSA's annual report says about Bara
Sentences about Bara from FEMSA's latest annual filing[1], copied word for word.
Bara Bara is a proximity discount grocery business whose value proposition is based on a low-cost model to provide consumers with a selection of national and private label products at the most competitive prices.
We are developing Bara in the Jalisco and Bajio regions and expanding its presence in the northern region of Mexico, allowing us to build a strong market position and leverage our deep understanding and operational expertise in these markets.
As of 2025, Bara operated 636 stores across the states of Jalisco, Guanajuato, Nuevo Le n, Aguascalientes, Hidalgo, Quer taro and San Luis Potos in M xico.
How often FEMSA names Bara in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central.
Ownership timeline of Bara
Where Bara sits in FEMSA
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full FEMSA ownership tree →
See the full FEMSA brand portfolio (3) →
Other brands owned by FEMSA
FEMSA controls 3 brands on Brandtree, 3 of them in home, garden & diy.
Also in home, garden & diy
Other brands in grocery own brands, and who owns them
The 170 brands in grocery own brands on Brandtree belong to 55 owners. The largest is Cencosud, with 12.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: FEMSA
FEMSA is a publicly listed company headquartered in Monterrey, Mexico, founded in 1890. Brandtree records 3 brands under its control, and it is listed as NYSE: FMX and BMV: FEMSAUBD.
FEMSA runs the OXXO convenience store chain, the largest small-format retail network in Latin America, along with fuel stations, pharmacies and a European convenience business acquired with the Swiss group Valora. It also controls Coca-Cola FEMSA, the largest Coca-Cola bottler in the world by volume. The company began as a brewery in Monterrey in 1890 and sold that business to Heineken in 2010, taking a stake in the Dutch brewer in exchange.
🇲🇽 Bara and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Bara is not one of them.
- Construrama — Cemex 🇲🇽
- Liverpool — Liverpool 🇲🇽
- Tenigal — Ternium 🇱🇺
- Vitromex — Mohawk 🇺🇸
- 1800 — Becle 🇲🇽
- Aeroméxico — Aeroméxico 🇲🇽
Frequently asked questions
Who is the parent company of Bara?
The parent company of Bara is FEMSA, a publicly listed company headquartered in Mexico.
Is Bara Mexican?
Yes. Bara originated in Mexico in 2018 and its owner, FEMSA, is also headquartered in Mexico.
Is Bara still owned by FEMSA?
Yes. As of 29 October 2026, Bara is still owned by FEMSA. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Fomento Económico Mexicano, S.A.B. de C.V. Annual Report on Form 20-F filed 2026-04-24 — SEC EDGAR, SEC Form 20-F, published 24 April 2026; retrieved 16 September 2026.
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