Who owns PENNY?
PENNY is owned by REWE Group (Germany).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: REWE Group: Structure and sales lines. Last checked .
Key facts
- Current owner
- REWE-Zentralfinanz eG reported
- Owner HQ
- 🇩🇪 Germany, Cologne
- Origin
- 🇩🇪 Germany
- Category
- Home, garden & DIY › Retailer own brands › Grocery own brands
- Last verified
- · 1 sources
About PENNY
PENNY is REWE Group's discount supermarket chain. The company page counts 2,123 branches across Germany, with a range of fruit and vegetables, regional and sustainable products, convenience foods and vegetarian and vegan items, and says PENNY also operates in five other European countries through 1,915 stores in its international discount business.
Ownership timeline of PENNY
- Current owner REWE Group [1] reported
Where PENNY sits in REWE Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full REWE Group ownership tree →
See the full REWE Group brand portfolio (8) →
Other brands owned by REWE Group
REWE Group controls 8 brands on Brandtree, 8 of them in home, garden & diy.
Also in home, garden & diy
- akzenta
- B1 Discount Baumarkt
- nahkauf
- REWE
- REWE To Go (2011)
- toom Baumarkt (1978)
- ZooRoyal (2008)
Other brands in grocery own brands, and who owns them
The 168 brands in grocery own brands on Brandtree belong to 53 owners. The largest is Cencosud, with 12; REWE Group has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Bretas | Cencosud | 🇨🇱 Chile |
| Lucerne | Albertsons | 🇺🇸 United States |
| City Gross | Axfood | 🇸🇪 Sweden |
| Chalo | Empire | 🇨🇦 Canada |
| Checkers | Shoprite Group | 🇿🇦 South Africa |
| Amanhecer | Jerónimo Martins | 🇵🇹 Portugal |
| K-Citymarket | Kesko | 🇫🇮 Finland |
| Farmer's Market | Loblaw | 🇨🇦 Canada |
About the owner: REWE Group
REWE Group is a cooperative headquartered in Cologne, Germany. Brandtree records 8 brands under its control.
German retail and tourism cooperative based in Cologne; the REWE Group website's legal notice names REWE-Zentralfinanz e. G., registered at the Cologne district court (GnR 631), as the publisher. Its company page says food retail is its biggest core business, with REWE, nahkauf and PENNY stores in Germany, plus BILLA, ADEG, BIPA and IKI abroad, toom Baumarkt DIY stores and the DERTOUR travel group. Only the German banners whose origin the page makes clear are recorded.
🇩🇪 PENNY and other German brands
Brandtree records a controlling owner for 243 brands that began in Germany. 90 of them (37%) are now controlled by a company headquartered in another country; PENNY is not one of them.
- BASF Agricultural Solutions — BASF 🇩🇪
- Dyckerhoff — Buzzi 🇮🇹
- Gardena — Husqvarna Group 🇸🇪
- Hansgrohe — Masco 🇺🇸
- Villeroy & Boch — Villeroy & Boch 🇩🇪
- ZWILLING — ZWILLING 🇩🇪
Frequently asked questions
Who is the parent company of PENNY?
The parent company of PENNY is REWE Group, a cooperative headquartered in Germany.
Is PENNY German?
Yes. PENNY originated in Germany and its owner, REWE Group, is also headquartered in Germany.
Is PENNY still owned by REWE Group?
Yes. As of 4 October 2026, PENNY is still owned by REWE Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] REWE Group: Structure and sales lines — REWE Group, Official document; retrieved 4 October 2026.
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