🇩🇪 German brands and who owns them
Of 91 German consumer brands tracked here, 36 (40%) are owned by companies headquartered outside Germany, most often in the United States, France and the United Kingdom.
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91
German brands
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36
foreign-owned · 40%
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55
domestically owned
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21
German brand owners
Who bought the German brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 German brands owned by American companies | 13 | Braun (Procter & Gamble), Brita (Clorox), Capri Sun (Kraft Heinz), Fanta (Coca-Cola), Hansgrohe (Masco) |
| 🇫🇷 German brands owned by French companies | 5 | Aptamil (Danone), Far Cry (Ubisoft), Krups (Groupe SEB), Rowenta (Groupe SEB), WMF (Groupe SEB) |
| 🇬🇧 United Kingdom | 4 | Knorr (Unilever), Lysol (Reckitt), Parodontax (Haleon), iglo (Nomad Foods) |
| 🇨🇭 Switzerland | 3 | A. Lange & Söhne (Richemont), Carhartt WIP (WIP Trading), Montblanc (Richemont) |
| 🇮🇹 Italy | 3 | Braun Household (De'Longhi), Jil Sander (OTB Group), Trolli (Ferrero) |
| 🇳🇱 Netherlands | 3 | Jacobs (JDE Peet's), Opel (Stellantis), Tassimo (JDE Peet's) |
| 🇸🇪 Sweden | 2 | AEG (Electrolux), Zewa (Essity) |
| 🇧🇪 Belgium | 2 | Beck's (AB InBev), Franziskaner (AB InBev) |
| 🇪🇸 Spain | 1 | Dr. Barbara Sturm (Puig) |
German companies that own brands
- Henkel · 11 brands
- Bayer · 9 brands
- Volkswagen Group · 9 brands
- Beiersdorf · 8 brands
- Storck · 5 brands
- BMW Group · 4 brands
- Bertelsmann · 4 brands
- Lufthansa Group · 4 brands
- Dr. Oetker · 4 brands
- Haribo · 4 brands
- Mercedes-Benz Group · 4 brands
- Müller Group · 3 brands
- Adidas · 3 brands
- Aldi Nord · 2 brands
- Aldi Süd · 2 brands
- Hugo Boss · 2 brands
- Puma · 2 brands
- Schwarz Group · 2 brands
- BASF · 1 brands
- Birkenstock · 1 brands
- Tchibo · 1 brands