🇩🇪 German brands and who owns them
Of 335 German consumer brands tracked here, 122 (36%) are owned by companies headquartered outside Germany, most often in the United States, the United Kingdom and Italy.
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335
German brands
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122
foreign-owned · 36%
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213
domestically owned
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84
German brand owners
Who bought the German brands?
| Owner country | Brands | Examples |
|---|---|---|
| 🇺🇸 German brands owned by American companies | 27 | AIDA Cruises (Carnival), BENTEC (Helmerich & Payne), Braun (Procter & Gamble), Brita (Clorox), Capri Sun (Kraft Heinz) |
| 🇬🇧 German brands owned by British companies | 10 | 3 Glocken (Princes Group), Aral (bp), Birkel (Princes Group), Knorr (Unilever), Lysol (Reckitt) |
| 🇮🇹 German brands owned by Italian companies | 10 | Braun Household (De'Longhi), Dyckerhoff (Buzzi), Hakle (Sofidel), HypoVereinsbank (UniCredit), Jil Sander (OTB Group) |
| 🇨🇭 German brands owned by Swiss companies | 9 | A. Lange & Söhne (Richemont), Abraham (Bell Food Group), Carhartt WIP (WIP Trading), Corny (Hero Group), Freche Freunde (Hero Group) |
| 🇫🇷 German brands owned by French companies | 9 | Aptamil (Danone), Consorsbank (BNP Paribas), DPD Germany (Geopost), Euromobil (Europcar Mobility Group), Far Cry (Ubisoft) |
| 🇱🇺 German brands owned by Luxembourgish companies | 8 | Casamundo (HomeToGo), HomeToGo (HomeToGo), Kraushaar Ferienwohnungen (HomeToGo), Kurz Mal Weg (HomeToGo), Kurzurlaub (HomeToGo) |
| 🇳🇱 German brands owned by Dutch companies | 7 | Bethmann Bank (ABN AMRO), ForFarmers team agrar (ForFarmers), Hauck Aufhäuser Lampe (ABN AMRO), ING-DiBa (ING), Opel (Stellantis) |
| 🇨🇳 German brands owned by Chinese companies | 6 | IntercityHotel (H World), Jaz in the City (H World), MAXX (H World), Steigenberger Hotels & Resorts (H World), Steigenberger Icons (H World) |
| 🇧🇪 German brands owned by Belgian companies | 5 | 50Hertz (Elia Group), Beck's (AB InBev), Franziskaner (AB InBev), Moltex (Ontex), iD (Ontex) |
| 🇸🇪 German brands owned by Swedish companies | 5 | AEG (Electrolux), Gardena (Husqvarna Group), Paper+Design (Duni Group), Wake Word Studios (Acast), Zewa (Essity) |
| 🇹🇷 Turkey | 4 | Bauknecht (Arçelik), Beck's (Türkiye) (Anadolu Efes), Blomberg (Arçelik), Grundig (Arçelik) |
| 🇨🇿 Czech Republic | 3 | Golden Toast (AGROFERT), Lieken Urkorn (AGROFERT), Pets Deli (VAFO) |
| 🇩🇰 Denmark | 3 | Hamburg Süd (Maersk), KIND Hearing (Demant), Schenker (DSV) |
| 🇹🇭 Thailand | 3 | Hawesta (Thai Union), Ostsee Fisch (Thai Union), Rügen Fisch (Thai Union) |
| 🇮🇪 Ireland | 2 | ADS-TEC Energy (ADS-TEC Energy), fermacell (James Hardie) |
| 🇮🇳 India | 2 | Creme 21 (Emami), Hauser (Flair) |
| 🇦🇺 Australia | 2 | UnisonSteadfast (Steadfast), Warnow Tunnel (Atlas Arteria) |
| 🇲🇾 Malaysia | 1 | Braun Büffel (Bonia Corporation) |
| 🇪🇸 Spain | 1 | Dr. Barbara Sturm (Puig) |
| 🇲🇺 Mauritius | 1 | EKU (Seychelles) (PhoenixBev) |
| 🇵🇱 Poland | 1 | ORLEN Deutschland (ORLEN) |
| 🇮🇱 Israel | 1 | Schiesser (Delta Galil) |
| 🇺🇿 Uzbekistan | 1 | Viessmann (Uzbekistan) (Artel) |
| 🇰🇷 South Korea | 1 | WHOW Games (DoubleDown Interactive) |
German companies that own brands
- Lufthansa Group · 14 brands
- Henkel · 13 brands
- Eckes-Granini · 11 brands
- Volkswagen Group · 11 brands
- Deutsche Telekom · 10 brands
- Katjes International · 10 brands
- Bayer · 9 brands
- CTS Eventim · 9 brands
- DHL Group · 9 brands
- IONOS · 9 brands
- Beiersdorf · 8 brands
- Develey · 8 brands
- Melitta · 8 brands
- HARTMANN · 8 brands
- ParshipMeet · 8 brands
- REWE Group · 8 brands
- Fraport · 7 brands
- SAP · 7 brands
- Allianz · 6 brands
- Hochland · 6 brands
- Pöschl Tabak · 6 brands
- Storck · 5 brands
- BSH · 5 brands
- BMW Group · 5 brands
- Deutsche Bank · 5 brands
- Dr. Wolff Group · 5 brands
- EDEKA · 5 brands
- Fielmann Group · 5 brands
- Munich Re · 5 brands
- Nordzucker · 5 brands
- Springer Nature · 5 brands
- TUI · 5 brands
- Talanx · 5 brands
- ZWILLING · 5 brands
- Bertelsmann · 4 brands
- Bitburger Braugruppe · 4 brands
- Delivery Hero · 4 brands
- Dr. Oetker · 4 brands
- Haribo · 4 brands
- Mercedes-Benz Group · 4 brands
- Südzucker · 4 brands
- Bahlsen · 3 brands
- Deutsche Bahn · 3 brands
- Flix · 3 brands
- Fresenius Medical Care · 3 brands
- Fresenius · 3 brands
- Jumia · 3 brands
- Knauf · 3 brands
- Siemens Healthineers · 3 brands
- Müller Group · 3 brands
- Adidas · 3 brands
- Aldi Nord · 2 brands
- Aldi Süd · 2 brands
- Borussia Dortmund KGaA · 2 brands
- Ceconomy · 2 brands
- FRoSTA · 2 brands
- Hugo Boss · 2 brands
- Puma · 2 brands
- Schwarz Group · 2 brands
- TUI Cruises · 2 brands
- Villeroy & Boch · 2 brands
- Vorwerk · 2 brands
- Zalando · 2 brands
- BASF · 1 brands
- BioNTech · 1 brands
- Birkenstock · 1 brands
- Condor · 1 brands
- DACHSER · 1 brands
- E.ON · 1 brands
- Eurokai · 1 brands
- FIEGE · 1 brands
- FBB · 1 brands
- Hamburg Airport · 1 brands
- Munich Airport · 1 brands
- HHLA · 1 brands
- Hapag-Lloyd · 1 brands
- Heidelberg Materials · 1 brands
- IONITY · 1 brands
- Nordex · 1 brands
- SMA Solar · 1 brands
- Scandlines · 1 brands
- Sixt · 1 brands
- Tchibo · 1 brands
- Vonovia · 1 brands