Who owns Nivea?
Nivea is owned by Beiersdorf (Germany, XETRA: BEI).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Annual Report 2025, Beiersdorf AG. Last checked .
Key facts
- Current owner
- Beiersdorf AG reported
- Owner HQ
- 🇩🇪 Germany, Hamburg
- Origin
- 🇩🇪 Germany
- Founded
- 1911
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- XETRA: BEI
- Last verified
- · 1 sources
About Nivea
Nivea Creme was launched in 1911 as the first stable water-in-oil emulsion sold to consumers, made possible by Eucerit, an emulsifier derived from lanolin. Its blue tin with white lettering dates to 1925 and has barely changed since. The brand now spans skin care, sun care, deodorant and men's grooming.
Ownership timeline of Nivea
- Current owner Beiersdorf [1] reported
Where Nivea sits in Beiersdorf
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Beiersdorf ownership tree →
See the full Beiersdorf brand portfolio (8) →
Other brands owned by Beiersdorf
Beiersdorf controls 8 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
- Chantecaille (1998)
- Coppertone (1944)
- Eucerin (1900)
- La Prairie (1978)
- Labello (1909)
Other brands in body care & lotions, and who owns them
The 29 brands in body care & lotions on Brandtree belong to 22 owners. The largest is Emami, with 3; Beiersdorf has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
| Lumo | Choppies | 🇧🇼 Botswana |
About the owner: Beiersdorf
Beiersdorf is a publicly listed company headquartered in Hamburg, Germany, founded in 1882. Brandtree records 8 brands under its control, and it is listed as XETRA: BEI.
Beiersdorf was founded in Hamburg in 1882 by pharmacist Paul Carl Beiersdorf. Its skin care business is built around Nivea, and it is majority-controlled by the Herz family holding company maxingvest.
🇩🇪 Nivea and other German brands
Brandtree records a controlling owner for 252 brands that began in Germany. 93 of them (37%) are now controlled by a company headquartered in another country; Nivea is not one of them.
Frequently asked questions
Who is the parent company of Nivea?
The parent company of Nivea is Beiersdorf, a publicly listed company headquartered in Germany.
Is Nivea German?
Yes. Nivea originated in Germany in 1911 and its owner, Beiersdorf, is also headquartered in Germany.
Is Nivea still owned by Beiersdorf?
Yes. As of 16 September 2026, Nivea is still owned by Beiersdorf. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Annual Report 2025 — Beiersdorf AG, Annual report; retrieved 28 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.