Who owns Lumo?
Lumo, a personal-care brand, is owned by Choppies (Botswana, BSE: CHOP-EQO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Choppies Enterprises Limited Integrated Annual Report 2025. Last checked .
Key facts
- Current owner
- Choppies Enterprises Limited reported
- Owner HQ
- 🇧🇼 Botswana, Gaborone
- Origin
- 🇧🇼 Botswana
- Category
- Personal care & beauty › Skin care › Body care & lotions
- Parent ticker
- BSE: CHOP-EQO JSE: CHP
- Last verified
- · 1 sources
About Lumo
Lumo is a body care range sold only in Choppies stores, one of what the retailer calls its confined brands — lines it develops and controls rather than buying in. The company reported it continuing to perform well in the year to June 2025 and said it was looking at extending the name into soaps, which would take it from a single category into a full personal-care range.
Ownership timeline of Lumo
Where Lumo sits in Choppies
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Choppies ownership tree →
See the full Choppies brand portfolio (9) →
Other brands owned by Choppies
Choppies controls 9 brands on Brandtree, 2 of them in personal care & beauty.
Also in personal care & beauty
- Lefofa (2025)
Other brands in body care & lotions, and who owns them
The 30 brands in body care & lotions on Brandtree belong to 23 owners. The largest is Emami, with 3.
| Brand | Owner | Owner based in |
|---|---|---|
| BoroPlus | Emami | 🇮🇳 India |
| Labello | Beiersdorf | 🇩🇪 Germany |
| Pomada de la Campana | Genomma Lab | 🇲🇽 Mexico |
| Aesop | L'Oréal | 🇫🇷 France |
| Maya | Square Toiletries | 🇧🇩 Bangladesh |
| St. Ives | Unilever | 🇬🇧 United Kingdom |
| Bepanthen | Bayer | 🇩🇪 Germany |
| Borotalco | Bolton Group | 🇮🇹 Italy |
About the owner: Choppies
Choppies is a publicly listed company headquartered in Gaborone, Botswana, founded in 1986. Brandtree records 9 brands under its control, and it is listed as BSE: CHOP-EQO and JSE: CHP.
Choppies is one of the largest retailers in southern Africa, holding what it calls a significant leading position in Botswana's retail sector, where it began in 1986 with a single shop in Lobatse called Wayside Supermarket. In the year to 30 June 2025 it ran 287 stores — 174 grocery, 85 liquor and 28 hardware — across Botswana, Namibia and Zambia, with seven distribution centres and 11,393 employees. It listed on the Botswana Stock Exchange in 2012 and took a secondary listing on the Johannesburg Stock Exchange in 2015, then spent the following decade retreating from an over-extended expansion, leaving South Africa, Mozambique, Kenya and Tanzania in 2020 and selling its Zimbabwean business in 2025. Own-label accounts for 22 per cent of what it sells, supplied in part by milling, grain packaging and tissue operations it owns.
🇧🇼 Lumo and other Botswanan brands
Brandtree records a controlling owner for 11 brands that began in Botswana. All of them are controlled from Botswana.
- Air Botswana — Air Botswana 🇧🇼
- Astar — Sefalana 🇧🇼
Frequently asked questions
Who is the parent company of Lumo?
The parent company of Lumo is Choppies, a publicly listed company headquartered in Botswana.
Is Lumo Botswanan?
Yes. Lumo originated in Botswana and its owner, Choppies, is also headquartered in Botswana.
Is Lumo still owned by Choppies?
Yes. As of 20 September 2026, Lumo is still owned by Choppies. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Choppies Enterprises Limited Integrated Annual Report 2025 — Choppies Enterprises Limited, Annual report; retrieved 20 September 2026.
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