Who owns Lefofa?
Lefofa is owned by Choppies (Botswana, BSE: CHOP-EQO).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Choppies Enterprises Limited Integrated Annual Report 2025. Last checked .
Key facts
- Current owner
- Choppies Enterprises Limited reported
- Owner HQ
- 🇧🇼 Botswana, Gaborone
- Origin
- 🇧🇼 Botswana
- Founded
- 2025
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- BSE: CHOP-EQO JSE: CHP
- Last verified
- · 1 sources
About Lefofa
Lefofa is an eco-friendly toilet paper Choppies launched in the year to June 2025 under its own confined brand programme. The group is unusually well placed to make it: among the businesses it acquired with Kamoso Africa is a tissue converting operation manufacturing paper products from both virgin and recycled stock, which lets the retailer source an own-label paper line from inside its own group.
Ownership timeline of Lefofa
Where Lefofa sits in Choppies
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Choppies ownership tree →
See the full Choppies brand portfolio (9) →
Other brands owned by Choppies
Choppies controls 9 brands on Brandtree, 2 of them in personal care & beauty.
Also in personal care & beauty
Founded in the 2020s
- Dealers Cash & Carry (2025)
- Legane (2025)
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7.
About the owner: Choppies
Choppies is a publicly listed company headquartered in Gaborone, Botswana, founded in 1986. Brandtree records 9 brands under its control, and it is listed as BSE: CHOP-EQO and JSE: CHP.
Choppies is one of the largest retailers in southern Africa, holding what it calls a significant leading position in Botswana's retail sector, where it began in 1986 with a single shop in Lobatse called Wayside Supermarket. In the year to 30 June 2025 it ran 287 stores — 174 grocery, 85 liquor and 28 hardware — across Botswana, Namibia and Zambia, with seven distribution centres and 11,393 employees. It listed on the Botswana Stock Exchange in 2012 and took a secondary listing on the Johannesburg Stock Exchange in 2015, then spent the following decade retreating from an over-extended expansion, leaving South Africa, Mozambique, Kenya and Tanzania in 2020 and selling its Zimbabwean business in 2025. Own-label accounts for 22 per cent of what it sells, supplied in part by milling, grain packaging and tissue operations it owns.
🇧🇼 Lefofa and other Botswanan brands
Brandtree records a controlling owner for 11 brands that began in Botswana. All of them are controlled from Botswana.
- Air Botswana — Air Botswana 🇧🇼
- Astar — Sefalana 🇧🇼
Frequently asked questions
Who is the parent company of Lefofa?
The parent company of Lefofa is Choppies, a publicly listed company headquartered in Botswana.
Is Lefofa Botswanan?
Yes. Lefofa originated in Botswana in 2025 and its owner, Choppies, is also headquartered in Botswana.
Is Lefofa still owned by Choppies?
Yes. As of 20 September 2026, Lefofa is still owned by Choppies. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Choppies Enterprises Limited Integrated Annual Report 2025 — Choppies Enterprises Limited, Annual report; retrieved 20 September 2026.
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