Who owns Cushelle?
Cushelle is owned by Essity (Sweden, STO: ESSITY-B).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Essity Annual Report 2025, Essity AB. Last checked .
Key facts
- Current owner
- Essity AB reported
- Owner HQ
- 🇸🇪 Sweden, Stockholm
- Origin
- 🇬🇧 United Kingdom
- Founded
- 2010
- Category
- Personal care & beauty › Tissue & paper hygiene › Facial tissue & toilet paper
- Parent ticker
- STO: ESSITY-B
- Last verified
- · 1 sources
About Cushelle
Cushelle is a British toilet tissue brand launched in 2010, when Essity's predecessor renamed the Charmin business it had bought from Procter & Gamble. Its koala mascot replaced the bears that Procter & Gamble had used and continues to use elsewhere.
Ownership timeline of Cushelle
Where Cushelle sits in Essity
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Essity ownership tree →
See the full Essity brand portfolio (6) →
Other brands owned by Essity
Essity controls 6 brands on Brandtree, 5 of them in personal care & beauty.
Also in personal care & beauty
Other brands in facial tissue & toilet paper, and who owns them
The 34 brands in facial tissue & toilet paper on Brandtree belong to 14 owners. The largest is Sofidel, with 7; Essity has 3.
About the owner: Essity
Essity is a publicly listed company headquartered in Stockholm, Sweden, founded in 2017. Brandtree records 6 brands under its control, and it is listed as STO: ESSITY-B.
Essity was created in 2017 when the Swedish forestry group SCA separated its hygiene business from its forest products, and it is one of the largest tissue and hygiene companies in the world. Its brands lead in feminine care, incontinence and consumer tissue across Europe and Latin America.
🇬🇧 Cushelle and other British brands
Brandtree records a controlling owner for 552 brands that began in the United Kingdom. 291 of them (53%) are now controlled by a company headquartered in another country, Cushelle among them.
- Andrex — Kimberly-Clark 🇺🇸
- Batiste — Church & Dwight 🇺🇸
- Charlotte Tilbury — Puig 🇪🇸
- Childs Farm — PZ Cussons 🇬🇧
- Creed — L'Oréal 🇫🇷
- Dettol — Reckitt 🇬🇧
Frequently asked questions
Who is the parent company of Cushelle?
The parent company of Cushelle is Essity, a publicly listed company headquartered in Sweden.
Is Cushelle British or Swedish?
Cushelle originated in the United Kingdom in 2010, but it is owned today by Essity, which is headquartered in Sweden. So Cushelle is a British-origin brand under Swedish ownership.
Is Cushelle still owned by Essity?
Yes. As of 16 September 2026, Cushelle is still owned by Essity. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Essity Annual Report 2025 — Essity AB, Annual report; retrieved 28 September 2026.
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