Who owns Childs Farm?
Childs Farm is owned by PZ Cussons (the United Kingdom, LSE: PZC), which has owned the brand since 2022.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- PZ Cussons plc reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇬🇧 United Kingdom, Basingstoke
- Founded
- 2011 by Joanna Jensen
- Category
- Personal care & beauty › Baby care › Baby & child toiletries
- Parent ticker
- LSE: PZC
- Last verified
- · 1 sources
About Childs Farm
Childs Farm is a baby and child toiletries brand created by Joanna Jensen for her daughters' sensitive, eczema-prone skin. It started trading in 2011 and launched nationwide in the UK in 2014, and was based in Basingstoke when PZ Cussons announced in March 2022 that it had acquired the business, then the UK market leader in baby and child personal care. Its products are vegan and cruelty-free, and it reached US Walmart stores in June 2026.
Ownership timeline of Childs Farm
- 2022 – present PZ Cussons [1] reported
Where Childs Farm sits in PZ Cussons
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PZ Cussons ownership tree →
Other brands owned by PZ Cussons in personal care & beauty
Latest news about Childs Farm
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Frequently asked questions
Who is the parent company of Childs Farm?
The parent company of Childs Farm is PZ Cussons, a publicly listed company headquartered in the United Kingdom.
Is Childs Farm British?
Yes. Childs Farm originated in the United Kingdom in 2011 and its owner, PZ Cussons, is also headquartered in the United Kingdom.
Since when has PZ Cussons owned Childs Farm?
PZ Cussons has owned Childs Farm since 2022.
Is Childs Farm still owned by PZ Cussons?
Yes. As of 16 September 2026, Childs Farm is still owned by PZ Cussons. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026) — PZ Cussons plc, Annual report; retrieved 16 September 2026.
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