Who owns Childs Farm?
Childs Farm is owned by PZ Cussons (the United Kingdom, LSE: PZC), which has owned the brand since 2022.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026). Last checked .
Key facts
- Current owner
- PZ Cussons plc reported
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, Manchester
- Origin
- 🇬🇧 United Kingdom, Basingstoke
- Founded
- 2011 by Joanna Jensen
- Category
- Personal care & beauty › Baby care › Baby & child toiletries
- Parent ticker
- LSE: PZC
- Last verified
- · 1 sources
About Childs Farm
Childs Farm is a baby and child toiletries brand created by Joanna Jensen for her daughters' sensitive, eczema-prone skin. It started trading in 2011 and launched nationwide in the UK in 2014, and was based in Basingstoke when PZ Cussons announced in March 2022 that it had acquired the business, then the UK market leader in baby and child personal care. Its products are vegan and cruelty-free, and it reached US Walmart stores in June 2026.
Ownership timeline of Childs Farm
- 2022 – present PZ Cussons [1] reported
Where Childs Farm sits in PZ Cussons
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full PZ Cussons ownership tree →
See the full PZ Cussons brand portfolio (6) →
Other brands owned by PZ Cussons
PZ Cussons controls 6 brands on Brandtree, 4 of them in personal care & beauty.
Also in personal care & beauty
Other brands in baby & child toiletries, and who owns them
The 19 brands in baby & child toiletries on Brandtree belong to 13 owners. The largest is Kino Indonesia, with 4; PZ Cussons has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| B&B | Kino Indonesia | 🇮🇩 Indonesia |
| Babo Botanicals | Expanscience | 🇫🇷 France |
| My Baby | Tempo Scan | 🇮🇩 Indonesia |
| Becutan | Alkaloid | 🇲🇰 North Macedonia |
| Fiocchi di Riso | Artsana | 🇮🇹 Italy |
| Dodie | H&H Group | 🇭🇰 Hong Kong |
| Bübchen | Katjes International | 🇩🇪 Germany |
| Cherubs | Lion Match Company | 🇿🇦 South Africa |
About the owner: PZ Cussons
PZ Cussons is a publicly listed company headquartered in Manchester, United Kingdom, founded in 1884. Brandtree records 6 brands under its control, and it is listed as LSE: PZC.
PZ Cussons is a Manchester-based personal care, home care and baby care company that began in 1884 as a trading post in Sierra Leone set up by George Paterson and George Zochonis, and that bought the Cussons soap business in the 1970s. Its lead markets are the UK, Australia and New Zealand, Nigeria and Indonesia, and it reported revenue of £541.4 million in the year to 31 May 2026. During that year it kept St.Tropez after a sale process and sold its 50 per cent stake in the PZ Wilmar edible oils venture.
🇬🇧 Childs Farm and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; Childs Farm is not one of them.
Frequently asked questions
Who is the parent company of Childs Farm?
The parent company of Childs Farm is PZ Cussons, a publicly listed company headquartered in the United Kingdom.
Is Childs Farm British?
Yes. Childs Farm originated in the United Kingdom in 2011 and its owner, PZ Cussons, is also headquartered in the United Kingdom.
Since when has PZ Cussons owned Childs Farm?
PZ Cussons has owned Childs Farm since 2022.
Is Childs Farm still owned by PZ Cussons?
Yes. As of 16 September 2026, Childs Farm is still owned by PZ Cussons. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] PZ Cussons plc Annual Report and Accounts 2026 (year ended 31 May 2026) — PZ Cussons plc, Annual report; retrieved 16 September 2026.
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