Lion Match Company: brands it owns and its ownership tree
Lion Match Company is a privately held company headquartered in Durban, South Africa that owns 7 consumer brands across 2 categories.[1]
The Lion Match Company is a South African household and personal-care manufacturer incorporated on 27 March 1905 from the amalgamation of the country's remaining match businesses, with its head office in Durban. Its own site gives its ultimate holding company as FASIC Investment Corporation Ltd, founded in 1996 and owned by more than 500 individuals from previously disadvantaged backgrounds. Matches, firelighters, strikers and Lion Quality Shoe Polish are also in its brand list but have no category in this site's taxonomy, and are not listed here.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- The Lion Match Company (Pty) Ltd (also Lion Match Products, Lion Match)
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇿🇦 Durban, South Africa
- Founded
- 1905
- Website
- lionmatch.co.za/
- Last verified
- · 1 sources
Lion Match Company in numbers
- Lion Match Company owns 7 consumer brands tracked here across 2 top-level categories; the largest is personal care & beauty with 6 brands.[1]
Everything Lion Match Company owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 7 brands, with sources → · Competitors by shared categories →
Recent changes to this record
Frequently asked questions
What brands does Lion Match Company own?
Lion Match Company owns 7 consumer brands tracked here, including Clemens, Comfitex, Cherubs, Lion Shaving, Duel and Loving Touch.
Is Lion Match Company a South African company?
Yes. Lion Match Company is headquartered in Durban, South Africa and was founded in 1905.
Who owns Lion Match Company?
Lion Match Company is privately held. The Lion Match Company is a South African household and personal-care manufacturer incorporated on 27 March 1905 from the amalgamation of the country's remaining match businesses, with its head office in Durban.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Lion Match Company — Our Brands — The Lion Match Company (Pty) Ltd, Official document; retrieved 4 October 2026.
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