Who owns Loving Touch?
Loving Touch is owned by Lion Match Company (South Africa).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: The Lion Match Company — Our Brands, The Lion Match Company (Pty) Ltd. Last checked .
Key facts
- Current owner
- The Lion Match Company (Pty) Ltd reported
- Owner HQ
- 🇿🇦 South Africa, Durban
- Origin
- 🇿🇦 South Africa
- Category
- Personal care & beauty › Deodorants, shaving & grooming › Shaving & razors
- Last verified
- · 1 sources
About Loving Touch
Loving Touch is the Lion Match Company's personal-care brand for South African women, described as grooming essentials combining quality, value and care. Its shaving range pairs disposable razors with an aloe vera shaving gel that is meant to create a rich lather and hydrate the skin, and the company markets the brand to women as a self-care routine rather than a razor alone.
Ownership timeline of Loving Touch
- Current owner Lion Match Company [1] reported
Where Loving Touch sits in Lion Match Company
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Lion Match Company ownership tree →
See the full Lion Match Company brand portfolio (7) →
Other brands owned by Lion Match Company
Lion Match Company controls 7 brands on Brandtree, 6 of them in personal care & beauty.
Also in personal care & beauty
Other brands in shaving & razors, and who owns them
The 14 brands in shaving & razors on Brandtree belong to 8 owners. The largest is Edgewell, with 3; Lion Match Company has 2.
About the owner: Lion Match Company
Lion Match Company is a privately held company headquartered in Durban, South Africa, founded in 1905. Brandtree records 7 brands under its control.
The Lion Match Company is a South African household and personal-care manufacturer incorporated on 27 March 1905 from the amalgamation of the country's remaining match businesses, with its head office in Durban. Its own site gives its ultimate holding company as FASIC Investment Corporation Ltd, founded in 1996 and owned by more than 500 individuals from previously disadvantaged backgrounds. Matches, firelighters, strikers and Lion Quality Shoe Polish are also in its brand list but have no category in this site's taxonomy, and are not listed here.
Lion Match Company: full profile, brands and acquisition history →
🇿🇦 Loving Touch and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Loving Touch is not one of them.
Frequently asked questions
Who is the parent company of Loving Touch?
The parent company of Loving Touch is Lion Match Company, a privately held company headquartered in South Africa.
Is Loving Touch South African?
Yes. Loving Touch originated in South Africa and its owner, Lion Match Company, is also headquartered in South Africa.
Is Loving Touch still owned by Lion Match Company?
Yes. As of 4 October 2026, Loving Touch is still owned by Lion Match Company. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] The Lion Match Company — Our Brands — The Lion Match Company (Pty) Ltd, Official document; retrieved 4 October 2026.
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