Brandtree

Who owns Impulse?

Impulse is owned by Unilever (the United Kingdom, LSE: ULVR).[1]

Evidence: Unilever PLC Annual Report on Form 20-F for 2025, SEC EDGAR, 12 March 2026. Verified from filings; last checked .

Key facts

Current owner
Unilever PLC verified
Owner HQ
🇬🇧 United Kingdom, London
Origin
🇿🇦 South Africa
Founded
1972
Category
Personal care & beauty › Cosmetics & fragrance › Fragrance
Parent ticker
LSE: ULVR NYSE: UL AEX: UNA
Last verified
· 1 sources

About Impulse

Impulse is a body spray brand launched in South Africa in 1972 and rolled out internationally by Unilever, sold as a fragrance rather than a deodorant and advertised for decades with a campaign in which a stranger is moved to buy the wearer flowers. It remains strongest in the United Kingdom and southern Africa.

Ownership timeline of Impulse

Owners of Impulse over 1972 to 2026 Unilever start not recorded–present Unilever (start not recorded) 19801990200020102020
  1. Current owner Unilever [1] verified

Where Impulse sits in Unilever

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Impulse sits in Unilever Tree of 53 brands under Unilever. Unilever Impulse Axe Bango Brut Cif Clear and 47 more

Open the full Unilever ownership tree →

See the full Unilever brand portfolio (53) →

Other brands owned by Unilever

Unilever controls 53 brands on Brandtree, 34 of them in personal care & beauty.

Also in personal care & beauty

Founded in the 1970s

All Unilever brands →

Other brands in fragrance, and who owns them

The 20 brands in fragrance on Brandtree belong to 10 owners. The largest is Puig, with 5; Unilever has 2.

BrandOwnerOwner based in
Byredo Puig 🇪🇸 Spain
AERIN Estée Lauder 🇺🇸 United States
O Boticário Grupo Boticário 🇧🇷 Brazil
Eskulin Kino Indonesia 🇮🇩 Indonesia
Creed L'Oréal 🇫🇷 France
Jafra Betterware (BeFra) 🇲🇽 Mexico
Chanel No. 5 Chanel 🇬🇧 United Kingdom
Twelve Plus Osotspa 🇹🇭 Thailand

Every brand in fragrance and its owner →

About the owner: Unilever

Unilever is a publicly listed company headquartered in London, United Kingdom, founded in 1929. Brandtree records 53 brands under its control, and it is listed as LSE: ULVR, NYSE: UL and AEX: UNA.

Unilever is a British consumer goods company formed in 1929 by the merger of Dutch margarine producer Margarine Unie and British soap maker Lever Brothers. It reports through four business groups: Beauty & Wellbeing, Personal Care, Home Care and Foods. Its ice cream business was demerged as The Magnum Ice Cream Company in December 2025.

Unilever: full profile, brands and acquisition history →

🇿🇦 Impulse and other South African brands

Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country, Impulse among them.

All South African brands and who owns them →

Frequently asked questions

Who is the parent company of Impulse?

The parent company of Impulse is Unilever, a publicly listed company headquartered in the United Kingdom.

Is Impulse South African or British?

Impulse originated in South Africa in 1972, but it is owned today by Unilever, which is headquartered in the United Kingdom. So Impulse is a South African-origin brand under British ownership.

Is Impulse still owned by Unilever?

Yes. As of 16 September 2026, Impulse is still owned by Unilever. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Unilever PLC Annual Report on Form 20-F for 2025 — SEC EDGAR, SEC Form 20-F, published 12 March 2026; retrieved 16 September 2026.

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