Betterware (BeFra): brands it owns and its ownership tree
Betterware (BeFra) (NYSE: BWMX) is a publicly listed company headquartered in Mexico that owns 2 consumer brands across 2 categories.[1]
Betterware de México is a Mexican company incorporated on 20 June 1995 whose registered office is in El Arenal, Jalisco. Its 20-F for the year to 31 December 2025 describes a direct-selling group, which it calls BeFra, that sells home organisation products through the Betterware brand and beauty products through Jafra, with about 654,680 Betterware associates and 470,925 Jafra consultants at the year end.
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brands owned
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2
categories
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0
acquisitions recorded
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0
divestitures recorded
Company facts
- Legal name
- Betterware de México, S.A.P.I. de C.V.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇲🇽 Mexico
- Founded
- 1995
- Tickers
- NYSE: BWMX
- SEC CIK
- 0001788257
- Website
- www.betterware.com.mx
- Last verified
- · 1 sources
Betterware (BeFra) in numbers
- Betterware (BeFra) owns 2 consumer brands tracked here across 2 top-level categories; the largest is home care with 1 brands.[1]
Betterware (BeFra) financial history
Headline figures from Betterware (BeFra)'s annual reports filed with the US Securities and Exchange Commission, in MXN as reported, fiscal years ending 2020–2024. Revenue moved from MX$7.24bn to MX$14.1bn, an average of 18.1% a year (calculated).
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| MX$14.1bn | — | — | MX$711.5m | MX$10.5bn | MX$3.67bn | 20-F | |
| MX$13bn | — | — | MX$1.04bn | MX$11.1bn | MX$4.62bn | 20-F | |
| MX$11.5bn | — | — | MX$870m | MX$11.3bn | MX$5.92bn | 20-F | |
| MX$10.1bn | — | — | MX$1.75bn | MX$5.19bn | MX$1.48bn | 20-F | |
| MX$7.26bn | — | — | MX$338.4m | MX$4.36bn | MX$524m | 20-F | |
| MX$7.24bn | — | — | MX$-298,444,000 | — | — | 20-F |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Betterware (BeFra) owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Betterware (BeFra) SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
- Annual report (foreign issuer), filed (20-F)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer | |
| 6-K | Report of a foreign private issuer |
Frequently asked questions
What brands does Betterware (BeFra) own?
Betterware (BeFra) owns 2 consumer brands tracked here, including Betterware and Jafra.
Is Betterware (BeFra) a Mexican company?
Yes. Betterware (BeFra) is headquartered in Mexico and was founded in 1995.
Who owns Betterware (BeFra)?
Betterware (BeFra) is a publicly listed company owned by its shareholders; it trades as BWMX on the NYSE.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Betterware de México, S.A.P.I. de C.V. Annual Report on Form 20-F filed 2026-04-30 — SEC EDGAR, SEC Form 20-F, published 30 April 2026; retrieved 17 October 2026.
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