Who owns Jafra?
Jafra is owned by Betterware (BeFra) (Mexico, NYSE: BWMX), which has owned the brand since 7 April 2022.[1]
Evidence: Betterware de México, S.A.P.I. de C.V. Annual Report on Form 20-F filed 2026-04-30, SEC EDGAR, 30 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Betterware de México, S.A.P.I. de C.V. verified
- Owned since
- Owner HQ
- 🇲🇽 Mexico
- Origin
- 🇲🇽 Mexico
- Category
- Personal care & beauty › Cosmetics & fragrance › Fragrance
- Parent ticker
- NYSE: BWMX
- Last verified
- · 1 sources
About Jafra
Jafra is a direct-selling beauty and personal care brand sold through leaders and consultants in Mexico and the United States. Betterware bought the Jafra operations in both countries from Germany's Vorwerk Group for US$255 million in cash, a deal the 20-F says closed on 7 April 2022. Jafra sells fragrance, colour cosmetics, skin care and toiletries, and the filing calls it a leader in Mexican fragrance.
How often Betterware (BeFra) names Jafra in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Jafra
- 2022 – present Betterware (BeFra) [1] verified
Where Jafra sits in Betterware (BeFra)
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Betterware (BeFra) ownership tree →
See the full Betterware (BeFra) brand portfolio (2) →
Other brands owned by Betterware (BeFra)
Betterware (BeFra) controls 2 brands on Brandtree.
Other brands in fragrance, and who owns them
The 20 brands in fragrance on Brandtree belong to 10 owners. The largest is Puig, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Byredo | Puig | 🇪🇸 Spain |
| AERIN | Estée Lauder | 🇺🇸 United States |
| O Boticário | Grupo Boticário | 🇧🇷 Brazil |
| Eskulin | Kino Indonesia | 🇮🇩 Indonesia |
| Creed | L'Oréal | 🇫🇷 France |
| Brut | Unilever | 🇬🇧 United Kingdom |
| Chanel No. 5 | Chanel | 🇬🇧 United Kingdom |
| Twelve Plus | Osotspa | 🇹🇭 Thailand |
About the owner: Betterware (BeFra)
Betterware (BeFra) is a publicly listed company headquartered in Mexico, founded in 1995. Brandtree records 2 brands under its control, and it is listed as NYSE: BWMX.
Betterware de México is a Mexican company incorporated on 20 June 1995 whose registered office is in El Arenal, Jalisco. Its 20-F for the year to 31 December 2025 describes a direct-selling group, which it calls BeFra, that sells home organisation products through the Betterware brand and beauty products through Jafra, with about 654,680 Betterware associates and 470,925 Jafra consultants at the year end.
Betterware (BeFra): full profile, brands and acquisition history →
🇲🇽 Jafra and other Mexican brands
Brandtree records a controlling owner for 113 brands that began in Mexico. 28 of them (25%) are now controlled by a company headquartered in another country; Jafra is not one of them.
Frequently asked questions
Who is the parent company of Jafra?
The parent company of Jafra is Betterware (BeFra), a publicly listed company headquartered in Mexico.
Is Jafra Mexican?
Yes. Jafra originated in Mexico and its owner, Betterware (BeFra), is also headquartered in Mexico.
Since when has Betterware (BeFra) owned Jafra?
Betterware (BeFra) has owned Jafra since 7 April 2022.
Is Jafra still owned by Betterware (BeFra)?
Yes. As of 17 October 2026, Jafra is still owned by Betterware (BeFra). The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Betterware de México, S.A.P.I. de C.V. Annual Report on Form 20-F filed 2026-04-30 — SEC EDGAR, SEC Form 20-F, published 30 April 2026; retrieved 17 October 2026.
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