Byredo is owned by Puig (Spain, BME: PUIG), which acquired the brand on 1 May 2022.[1][2] Byredo was founded in 2006 in Stockholm and was independent until 2022.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Byredo is a Stockholm niche fragrance house founded in 2006, selling minimally packaged scents at prices well above designer fragrance. Puig acquired a majority stake in 2022, valuing the business at around €1 billion. Its founder Ben Gorham was a professional basketball player before starting the company, with no formal training in perfumery.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Puig acquired a majority stake in Byredo, the Stockholm niche fragrance house founded in 2006 by a former professional basketball player with no training in perfumery. Reports valued the business near EUR 1 billion; the price was not disclosed.
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The parent company of Byredo is Puig, a publicly listed company headquartered in Spain.
Byredo originated in Sweden in 2006, but it is owned today by Puig, which is headquartered in Spain. So Byredo is a Swedish-origin brand under Spanish ownership.
Puig completed its acquisition of Byredo on 1 May 2022, after announcing the deal on 1 May 2022.
Byredo was an independent company from its founding in 2006 in Stockholm until Puig acquired it in 2022.
Yes. As of 8 September 2026, Byredo is still owned by Puig. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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