Byredo is owned by Puig (Spain, BME: PUIG), which acquired the brand on 1 May 2022.[1][2] Byredo was founded in 2006 in Stockholm and was independent until 2022.
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Puig Brands, S.A. Annual Report 2025, 27 February 2026. Last checked .
Byredo is a Stockholm niche fragrance house founded in 2006, selling minimally packaged scents at prices well above designer fragrance. Puig acquired a majority stake in 2022, valuing the business at around €1 billion. Its founder Ben Gorham was a professional basketball player before starting the company, with no formal training in perfumery.
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Puig ownership tree →
See the full Puig brand portfolio (7) →
Puig controls 7 brands on Brandtree, 7 of them in personal care & beauty.
Puig has more brands in fragrance on Brandtree than any other owner: 5 of 20.
| Brand | Owner | Owner based in |
|---|---|---|
| AERIN | Estée Lauder | 🇺🇸 United States |
| O Boticário | Grupo Boticário | 🇧🇷 Brazil |
| Eskulin | Kino Indonesia | 🇮🇩 Indonesia |
| Creed | L'Oréal | 🇫🇷 France |
| Brut | Unilever | 🇬🇧 United Kingdom |
| Jafra | Betterware (BeFra) | 🇲🇽 Mexico |
| Chanel No. 5 | Chanel | 🇬🇧 United Kingdom |
| Twelve Plus | Osotspa | 🇹🇭 Thailand |
Puig is a publicly listed company headquartered in Barcelona, Spain, founded in 1914. Brandtree records 7 brands under its control, and it is listed as BME: PUIG.
Puig was founded in Barcelona in 1914 by a Catalan perfumer and remains controlled by the third generation of the founding family, which retained voting control when the company listed in Madrid in 2024. It owns rather than licenses most of its fragrance houses, which is unusual in the industry.
Brandtree records a controlling owner for 117 brands that began in Sweden. 53 of them (45%) are now controlled by a company headquartered in another country, Byredo among them.
Puig acquired a majority stake in Byredo, the Stockholm niche fragrance house founded in 2006 by a former professional basketball player with no training in perfumery. Reports valued the business near EUR 1 billion; the price was not disclosed.
The parent company of Byredo is Puig, a publicly listed company headquartered in Spain.
Byredo originated in Sweden in 2006, but it is owned today by Puig, which is headquartered in Spain. So Byredo is a Swedish-origin brand under Spanish ownership.
Puig completed its acquisition of Byredo on 1 May 2022, after announcing the deal on 1 May 2022. The price was not disclosed.
Byredo was an independent company from its founding in 2006 in Stockholm until Puig acquired it in 2022.
Yes. As of 16 September 2026, Byredo is still owned by Puig. The ownership record was last checked against primary sources on that date.
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
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