Grupo Boticário: brands it owns and its ownership tree
Grupo Boticário is a privately held company headquartered in Curitiba, Brazil that owns 7 consumer brands across 2 categories.[1]
Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise. It is privately held, employs more than eighteen thousand people directly, runs more than four thousand stores and sells in over forty countries. Its brands are divided by price and by channel rather than by product category, which is why several of them sell make-up against each other.
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Company facts
- Legal name
- Grupo Boticário
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇧🇷 Curitiba, Brazil
- Founded
- 1977
- Website
- www.grupoboticario.com.br
- Last verified
- · 1 sources
Grupo Boticário in numbers
- Grupo Boticário owns 7 consumer brands tracked here across 2 top-level categories; the largest is personal care & beauty with 6 brands.[1]
Everything Grupo Boticário owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Full portfolio, 7 brands, with sources → · Competitors by shared categories →
Latest news about Grupo Boticário
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Frequently asked questions
What brands does Grupo Boticário own?
Grupo Boticário owns 7 consumer brands tracked here, including Truss Professional, O Boticário, Eudora, Beleza na Web, O.U.i and Vult.
Is Grupo Boticário a Brazilian company?
Yes. Grupo Boticário is headquartered in Curitiba, Brazil and was founded in 1977.
Who owns Grupo Boticário?
Grupo Boticário is privately held. Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo Boticário — Marcas — Grupo Boticário, Official document; retrieved 22 September 2026.
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