Brandtree

Grupo Boticário: brands it owns and its ownership tree

Grupo Boticário is a privately held company headquartered in Curitiba, Brazil that owns 7 consumer brands across 2 categories.[1]

Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise. It is privately held, employs more than eighteen thousand people directly, runs more than four thousand stores and sells in over forty countries. Its brands are divided by price and by channel rather than by product category, which is why several of them sell make-up against each other.

Company facts

Legal name
Grupo Boticário
Type
privately held company · see all privately held company owners
Headquarters
🇧🇷 Curitiba, Brazil
Founded
1977
Website
www.grupoboticario.com.br
Last verified
· 1 sources

Grupo Boticário in numbers

Everything Grupo Boticário owns

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Everything Grupo Boticário owns Tree of 7 brands under Grupo Boticário. Grupo Boticário Beleza na Web Eudora O Boticário O.U.i Quem disse, berenice? Truss Professional Vult

Full-screen interactive tree → · Download as infographic

Brand portfolio by category

Full portfolio, 7 brands, with sources → · Competitors by shared categories →

Latest news about Grupo Boticário

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

What brands does Grupo Boticário own?

Grupo Boticário owns 7 consumer brands tracked here, including Truss Professional, O Boticário, Eudora, Beleza na Web, O.U.i and Vult.

Is Grupo Boticário a Brazilian company?

Yes. Grupo Boticário is headquartered in Curitiba, Brazil and was founded in 1977.

Who owns Grupo Boticário?

Grupo Boticário is privately held. Grupo Boticário began in 1977 as a small compounding pharmacy in Curitiba opened by Miguel Krigsner, and is now one of Brazil's largest business groups and, by its own account, the world's largest beauty franchise.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Grupo Boticário — Marcas — Grupo Boticário, Official document; retrieved 22 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.